NOVUS officially announced the India launch of CIBENZA® XCEL Xylanase Enzyme Feed Additive, a scientifically optimized enzyme solution designed to enhance nutrient utilization in poultry diets.

The product launch was celebrated at an exclusive three-day event in Kovalam, Kerala in April 2025, where poultry industry leaders gathered to explore the theme “Unlocking Nutrient Potential.” The event highlighted NOVUS’ commitment to delivering precision enzyme technology backed by global science and regional validation.

The launch of CIBENZA® XCEL Xylanase Enzyme Feed Additive in India signifies more than a product release. It marks the regional launching of a globally trusted solution now backed by NOVUS’ full-service technical expertise and brand promise.

“With the acquisition of Bio Resource International Inc. (BRI), NOVUS expanded its enzyme portfolio with reliable, science-based technologies that are more relevant than ever in today’s cost-sensitive, performance-driven poultry sector,” said Dr. Manish Kumar, Regional Director, South Asia at Novus. “We are proud to introduce CIBENZA® XCEL Xylanase Enzyme Feed Additive to our customers in India at a time when the industry is under significant pressure due to high feed energy costs. With maize and other energy sources reaching historically high prices, producers need innovative tools to protect their margins and maintain performance. The integration of a xylanase enzyme feed additive under NOVUS means customers can now expect not just innovation, but also consistent technical service and local support.

Designed to degrade both soluble and insoluble xylans across a range of raw materials, CIBENZA® XCEL Xylanase Enzyme Feed Additive addresses core challenges in energy availability, gut health, and feed efficiency. Regional and global trials showcased at the event confirmed measurable improvements in performance metrics critical to Indian producers.

“Enzyme solutions like this are pivotal in a market where 52% of maize production is consumed by the poultry industry and volatility in feed ingredients is the new norm,” said Dr. Koushik De, Sales Director – Poultry South Asia. “CIBENZA® XCEL Xylanase Enzyme Feed Additive demonstrated improvements in uniformity, gut morphology, oxidative stress, and microbiota modulation—key indicators of resilience and productivity in broilers.”

The launch seminar featured presentations from NOVUS global experts, including:

• Alfred Blanch, Executive Global Poultry Solutions Manager, who emphasized the critical importance of enzymes in modern feed efficiency.
• David Torres, Technical Services Manager – Americas, who shared trial data showcasing CIBENZA® XCEL Xylanase Enzyme Feed Additive’s consistent performance.

Complementing the technical agenda, the event also included a cultural immersion experience, allowing guests to explore Kerala’s heritage and connect with NOVUS team.

Farmers in India looking to optimize poultry production should contact their local NOVUS representative for customized solutions that work for their unique operation. Visit www.novusint.com/contact to contact your local rep.