AB Vista, a leading global supplier of innovative feed ingredients and technical services, has announced the appointment of Mr. Atmaram Yadav as the new General Manager for South Asia. This strategic appointment is set to mark a significant milestone in the company’s ongoing commitment to excellence and growth in the region.

With a career that has spanned more than 25 years in the poultry industry, Mr. Atmaram Yadav brings a wealth of experience to his new position. Mr. Yadav has been a critical component of AB Vista for the past 14 years, and his leadership and expertise have been instrumental in the company’s success.

Throughout his time at AB Vista, Mr. Yadav has exhibited exceptional expertise in strategic planning, customer relations, and market development. His innovative approach and profound comprehension of the poultry industry have been critical in the advancement of the company’s market position and the expansion of its footprint. His contributions have not only fortified AB Vista’s industry presence but have also facilitated the development of innovative solutions that cater to changing market requirements.

Mr. Yadav will assume the position of General Manager of South Asia, where he will be responsible for the operational and strategic initiatives of the region. His primary objectives will be to promote innovation, enhance customer engagement, and drive growth. His proven track record and extensive experience render him the ideal candidate to guide AB Vista into a new era of success.

Mr. Atmaram Yadav expressed his gratitude for the opportunity to assume this new position and oversee the South Asia region for AB Vista. “I am eager to collaborate with our esteemed partners and talented team in order to advance our trajectory of innovation and growth.” Together, we will continue to enhance our accomplishments and endeavor to provide our consumers with unparalleled value.

Dieter Suida, the Global Commercial Director of AB Vista, conveyed his confidence in Mr. Yadav’s appointment, stating, “Atmaram’s profound understanding of our business and extensive industry experience render him the ideal candidate for this position.” His leadership will unquestionably enhance our dedication to providing innovative solutions to the poultry industry in South Asia and contribute to our ongoing success.

Under Mr. Yadav’s leadership, AB Vista is poised to further consolidate its position as a market leader in the region, driving forward with renewed energy and a clear vision for the future.

Mr. Atmaram Yadav can be contacted at M: +91-9958299203 or E: Atmaram.Yadav@abvista.com

Global Nutrition International (France) and Nuance Biotechnology (Switzerland) have announced the appointment of Mr. J.S. Uppal as Business Director ISC to their commercial team.

“Joginder S. Uppal’s extensive experience, dynamic approach, and valuable expertise, which he has acquired over the course of over three decades in the animal health industry, will undoubtedly enhance our team. He has significant exposure to the markets of the Indian Subcontinent, South East Asia, and Middle East Africa. Uppal has specialized in the poultry and livestock sectors.”

His unique touch: He has a deep appreciation for Asian cuisine, with a particular affinity for Indian cuisine, and he enjoys music.

Mr. Uppal can be reached at joginder.singh@nuancebio.ch.

Global Nutrition International is a French company that specializes in the production of feed additives and ingredients for animal nutrition, including poultry, ruminants, swine, and aquaculture.

Nuance Biotechnology was established by a group of entrepreneurs who specialise in the development and commercialization of innovative feed additive products. They merged their expertise in scientific, technical, and market knowledge.

Andrés Pintaluba and Nanovet Nutrition announce strategic collaboration for gut health solutions for the poultry industry in India.

This collaboration includes marketing and sales of gut health portfolio of Andrés Pintaluba in Indian market. Gut health solutions not only help for better performance in challenging tropical country like India but also offer an alternative to antibiotic growth promoters. Both the companies will focus on developing the market by providing innovative product solutions & services for the poultry industry, As part of the agreement, Nanovet Nutrition will market and distribute entire gut-health product range of Andrés Pintaluba in Indian poultry industry.

Nanovet Nutrition“Nanovet Nutrition is continuously exploring new science & technology to deliver a powerful range of innovative solutions with a focus on customer needs. Indian Poultry producers are looking for improved ways to deliver on the growing need for sustainable protein,” said Sanjeev Khanna, Managing Director, Nanovet Nutrition. “Collaborating with Andrés Pintaluba enables Nanovet Nutrition to enter an exciting new segment of products to provide alternatives in an environment that is increasingly challenged by antibiotic bans.”

Andrés Pintaluba logo“We are excited to collaborate with Nanovet Nutrition to develop a range of gut health solutions for poultry that will improve sustainability in the industry”, said Marc Cayol, Director, Animal Health & Nutrition at Andrés Pintaluba “The collaboration is an important step in solidifying Andrés Pintaluba capabilities within gut health and helping poultry producers deliver greater quantities of safe, affordable protein.

About Andrés Pintaluba
Andrés Pintaluba was founded by Andreu Pintaluba Esporrín, in the city of Reus in 1978. Established as a family business, this hallmark remains 100% unchanged more than 45 years later. It is currently the parent company of the Pintaluba Group, with both national and international presence. Commitment to animal nutrition and health has always been our life’s motive and, from the beginning, quality and service have been the pillars on which we have based our work, being one of the largest suppliers in the animal feed industry, Andrés Pintaluba’s international reach extends to more than 70 countries.

About Nanovet Nutrition
Nanovet Nutrition is a startup company based out at Bengaluru, India, in a short span of time with their innovative & technology-based product range company make its presence felt. As per the company MD Sanjeev Khanna’s word “We are changing the game in animal nutrition by incorporating cutting-edge innovation and technology into our products and services. We work with our customers & our partners to deliver innovative & technological solutions, which are based on science & support producers with healthier animals and more efficient production.

CHESTERFIELD, MO (June 11,2024) – Novus International, Inc., is focusing on research, new product development, and innovation in a new place to call home in the United States. The intelligent nutrition company recently moved its global headquarters in Missouri.

Novus“America’s heartland has been home to our global headquarters since our founding in 1991. It was important for us to stay in Missouri and remain centrally located to our customers throughout the U.S.,” says Dan Meagher, NOVUS president and CEO. “While the new building is perfect for today’s NOVUS, the improvements we’ve made in the new lab at HQ are helping us plan for the animal agriculture industry of tomorrow.”

Located at 17988 Edison Ave., in a suburb of St. Louis, the already existing building was redesigned with the future in mind.

“The new space is more focused on R&D and efficiency to help further our commitment to innovation,” says Paula Fisher, manager of analytical services and R&D at NOVUS. “It’s a space that truly provides us the opportunity to develop and formulate intelligent, next-generation solutions to support the ever-changing landscape of our customers in the animal agriculture industry.”

From the new lab, the NOVUS team performs organic chemistry and biochemistry, analyzes feed formulations and raw feed ingredients, as well as process and manufacturing chemistry and microbiology.

Deana Hancock, Ph.D., director of global applied research and technology scouting, says the science and analysis conducted at NOVUS headquarters supports both the customers and the wider animal agriculture industry.

Novus new office“Our Open Innovation approach helps us address new customer challenges by looking beyond our own capabilities,” she says. “We find and review developing ideas and products along with technologies already in development to identify collaborative opportunities. We also partner with industry leaders in the field and at research centers around the world to explore up-and-coming technologies even outside of the feed additive sector. Through this approach, we can develop products and services for multi-species and different regions.”

Hancock says the in-house lab allows NOVUS to work in lockstep with external partners to achieve the company’s goal of creating products that address animal health, well-being, and performance through intelligent nutrition.

Along with innovation in the lab, the new office is also a reflection of today’s workspace environment.

“The former headquarters served us well, but today’s work environment requires flexibility to enhance the employee experience,” says Global Director of Human Resources Evelyn Mendes. “Since 2020 NOVUS has fostered greater collaboration among employees with hybrid offices that are more suitable for on-site, partially remote, and fully remote work.”

Along with the labs, the building houses members of the company’s Executive Leadership Team, legal and regulatory, finance, human resources, operations, supply chain, and logistics. Hot desks throughout the building offer work spaces for employees to use as needed and there’s a variety of space to support internal collaboration and meetings with customers.

“NOVUS embraced the hybrid work model prior to 2020, empowering our employees with greater autonomy to do their best work wherever they are most productive. We also recognized the fiscal and environmental benefits of optimizing the usage of our office space,” Mendes says.

NOVUS has also filed for a one-time rebate from energy company Ameren for energy conscientious lighting, HVAC system, and laboratory ventilation system.

The project was executed by Gray Design Group in partnership with HERA laboratory planners to design the lab space. Both companies are located in St. Louis, MO.

For more information on how NOVUS is using innovation to help poultry, pork and dairy producers do more, visit novusint.com

Mycotoxins- a menace in poultry and way to protect your flock against this challenge

Synopsis: Mycotoxin is continuous challenge in poultry industry, causing ill effects on flock health & productivity Familiarizing oneself with key mycotoxins and implementing strategies such as stringent feed quality control, proactive monitoring, and targeted nutritional interventions are essential to safeguard poultry flocks, ensuring sustained profitability and welfare.

Glamac Logo

AuthorsOver the past 50 years, the meat industry has grown remarkably quickly, exceeding population growth by threefold, especially in the production of poultry (FAO, 2013). However, the poultry industry faces significant challenges when it comes to food safety, with the presence of microscopic fungi and mycotoxins posing a threat to both poultry health and human consumers.

What exactly are these mycotoxins? These are secondary toxic substances produced by certain fungi that contaminate poultry feed, leading to mycotoxicosis in poultry. This condition encompasses a range of health issues, from growth impairment to mortality. Moreover, mycotoxins can infiltrate the human food chain through poultry products, posing risks to consumers.

Why should we be aware of mycotoxins? Once formed, due to their remarkable stability, mycotoxins persist throughout the feed production process, making prevention challenging, especially in light of factors such as climate variations during crop cycles and inadequate storage conditions in developing nations. Thus, it is necessary to understand the potential dangers associated with mycotoxin contamination as well as the mitigation steps that can be taken to reduce the load of mycotoxin in poultry feed.

Global picture of mycotoxin contamination

  • FAO estimates 25% of world grain is mycotoxin-contaminated.
  • Top four mycotoxins globally: deoxynivalenol (DON), zearalenone (ZEN), fumonisin (FUM), and aflatoxin (AFL).
  • Increased contamination due to high raw material costs, supply chain challenges, and environmental factors.

Mycotoxin prevalence patternIndian picture of mycotoxin contamination

• Major concern due to favourable growth environment and poor storage conditions.
• Common mycotoxins in India include aflatoxin, fumonisin, T2 toxin, and zearalenone.
• High percentage of commonly used feed compounds in poultry feed contaminated with at least one mycotoxin.

Understanding Mycotoxins

Mycotoxins are secondary metabolites produced by fungi during stress or environmental stimuli. There are about 200 species of fungi that produce mycotoxins. The majority of the fungi that form mycotoxin belong to three genera: Aspergillus, Penicillium, and Fusarium. Over 500 known mycotoxins produced by these fungi are known, some of which have pathogenic effects and can cause digestive disturbances, feed refusal, lower intake, liver damage, nephritis, immunosuppression, reproductive efficiency impairment, and reduced productivity. Severe cases can lead to high mortality rates. Low levels of prolonged ingestion can be more hazardous than initially thought. It is because of the following key reasons mycotoxins attract attention:

  • Once formed, mycotoxins remain stable in feedstuffs throughout harvest, storage, processing, and feeding.
  • At the same time, the presence of multiple mycotoxins can be detected; it increases challenge levels, impacting birds’ health.
  • Feedstuffs can get contaminated at any stage, i.e., pre-harvest or post-harvest.
  • Apart from poultry, it can cause ill effects on consumers of poultry meat and eggs.

Classifications of mycotoxins

Mycotoxin classification according to pattern

Mycotoxins are commonly classified based on their origin, as below:

  1. Pre-harvest: They develop before the harvesting period (e.g., deoxynivalenol, zearalenone, fumonisin, and aflatoxin).
  2. Post-harvest: They develop during the storage period (e.g., ochratoxin and aflatoxin).

The classification of mycotoxins based on the moulds (fungi) that are responsible for their production is given below:

  1. Fusarium Toxins: Produced by Fusarium fungi, including T-2, DON, fumonisin, and zearalenone.
  2. Aspergillus Toxins: Produced by Aspergillus fungi, with aflatoxin and ochratoxin most common in poultry feed.
  3. Penicillium Toxins: Produced by Penicillium fungi, with ochratoxin being the most common in poultry feed.
  4. Ergot Toxins: Produced by Claviceps purpurea fungi.

There are a number of mycotoxins produced by several fungi, but not all are harmful to poultry. Particularly, aflatoxin, ochratoxin, trichothecenes (deoxynivalenol, T-2, and DAS), zearalenone, and fumonisin are more prevalent in poultry. Zearalenone is one of the most common mycotoxins found in India; however, poultry seems less affected.

How mycotoxins negatively affect poultry

Mycotoxin causes mycotoxicosis in poultry birds. Then another question comes into your mind: What is meant by mycotoxicosis? Mycotoxicosis is the poisoning that results from the consumption of mycotoxins. Several numbers of mycotoxins affect poultry, with varying degrees of pathogenicity. They can have synergistic effects with other toxins, infectious agents, or nutritional deficiencies. Let’s have a look at the harmful effects of these mycotoxins on poultry in brief.

Mycotoxin classification based on fungi

1. Aflatoxin: The toxicity of aflatoxin in poultry is known as aflatoxicosis. Aflatoxin is mainly immunosuppressive. They primarily target the liver, thymus, and bursa in poultry birds. Common harmful effects of poultry are:

  • Reduced feed intake and average body weights
  • Deterioration in the production of eggs (layers)
  • Decreased hatchability (breeder)
  • Hepatic damage
  • Increased susceptibility to diseases
  • Leg weakness in chicks
  • lower vaccination efficacy.

2. Ochratoxin: The main effect produced by ochratoxin is nephrotoxicity, but it can also produce a liver disorder where there is an accumulation of glycogen in hepatic and muscular tissues. The major presumptive diagnosis index of this mycotoxin is pale and enlarged kidney. Ochratoxin can affect the poultry industry in several ways:

  • Reduced feed intake
  • Depressed growth rate
  • Reduction in egg production and poor egg shell quality (layers)
  • Gizzard erosion and catarrhal enteritis in young chicks
  • Affects nutrient absorption and metabolism
  • Acts as an immunosuppressant
  • Decreased hatchability (breeder)

3. Trichothecenes: Trichothecenes play an important role in mycotoxicosis in poultry, especially T-2 toxin Deoxynivalenol (DON) and Diacetoxiscripenol (DAS). Trichothecenes toxin harms poultry birds in different ways, such as:

  • Visible oral necrosis
  • Feed refusal
  • Hampered nutrient absorption: reduced performance
  • Immuno-suppression

Mycotoxin toxicity4. Fumonisin: Poultry rations with high levels of fusarium contamination have been associated with

  • Reduced body weight gain
  • Diarrhoea
  • Increased mortality
  • Increased weight of the gizzard

How can we detect mycotoxins in poultry feed?

Mycotoxins in feed are frequently identified and measured using chromatographic methods and antibody-based assays.

1. Enzyme-linked immunosorbent assay (ELISA)

  • Commonly used, affordable mycotoxin detection test.
  • Commercial kits are available for Aflatoxins, Deoxynivalenol, Fumonisins, Ochratoxins, and Zearalenone.

Maximum mycotoxin limits in poultry

2. Chromatography and spectrometry:

  • High-performance liquid chromatography (HPLC) and gas chromatography (GS) are widely used methods for mycotoxin detection.
  • HPLC is expensive and requires technical expertise.
  • Liquid chromatography combined with LCMS is the gold standard.

How do I control and combat mycotoxins?

Mycotoxins can be present in grains at any stage, from the field to storage, making complete elimination nearly impossible. To manage mycotoxins effectively, mould inhibitors and an effective toxin binder are needed. Incorporating these in poultry feed can protect birds from the harmful effects of mycotoxins and prevent economic losses for poultry producers.

1. Mould inhibitors: To prevent fungal growth, mould inhibitors are added to feeds, but they have no effect on the toxins that have already produced. Organic acids work well as mould inhibitors. Propionic acid, acetic acid, citric acid, sorbic acid, and benzoic acid are the most frequently utilized organic acids. Ammonium hydroxide, essential oil extracts, gentian violet, and oxine copper are further substances that are utilized to lower mycotoxin production.

2. Toxin Binders: The best method adopted till date to control mycotoxins in poultry is the use of broad-spectrum toxin binders in the feed. Toxin binders or adsorbents are compounds that bind to mycotoxins and stop them from being absorbed through the gut and into the bloodstream. The use of mycotoxin binders can be beneficial when other preventative measures against fungi and mycotoxins have been failed. In some cases, it might not be possible to routinely check feeds and feed ingredients for mycotoxins. In such situations, a good quality mycotoxin binder can be used as precautions and to provide customers with some level of assurance. There are many substances present with binding capacity towards the mycotoxins. Here you can find some examples of mycotoxin binders as below:

  • Activated charcoal
  • Aluminosilicate clays: Includes Montmorillonite, Bentonite, Zeolite
  • Organic binders: Yeast cell wall and micro ionized fibres
  • Synthetic polymers

The most used and most researched mycotoxin-binding agents are the aluminosilicates – clays and zeolites.

Classification of Mycotoxin binders

Key Considerations in Selecting Mycotoxin Binders

There are few criteria which can help you to know the best mycotoxin binder.

Broad-spectrum adsorption capacity: An effective mycotoxin binder needs to have the capability to adsorb both polar and non-polar mycotoxins, encompassing both small and large mycotoxins.

Least active on nutrients: Mycotoxin binders specifically bind the mycotoxins only and should not bind vitamins and micronutrients present in the feed.

Binding stability: Binding of mycotoxin in the gizzard and even not releasing at neutral or alkaline pH ensures that the complex passes through the intestine and ensures safety for birds.

Safety: Any binder used in poultry feed should be safe for birds, consumers, and the environment. In simple terms, it means the substance must not be harmful and shouldn’t pass into meat or other poultry products.

Efficient even at low contamination levels: Sometimes the mycotoxins are present at low levels, but their synergetic effect can cause a potential negative effect on poultry birds. Therefore, mycotoxin binder should be able to adsorb mycotoxins even when their contamination level is low.

Conclusion: Mycotoxin contamination is a major problem in the global poultry business. Under practical conditions, no poultry feed is completely free of mycotoxins. The adverse effects of mycotoxins on poultry are manyfold, indicating a clear and persistent danger. Despite all the efforts made in order to reduce the level of mycotoxins in feed ingredients, there is always a certain degree of contamination that may pose a risk to the animals or birds. The best method adopted to date to mitigate the risk of mycotoxins in poultry feed is the use of a superior toxin binder in the feed.

Authors: Dr. Rahul Mogale (Product Manager), Dr. Sumon Nag Chowdhury (Group Technical Manager), Glamac International Pvt. Ltd.


Image Credit: Glamac International Pvt. Ltd.

Bangalore, May 28, 2024: NUQO Feed Additives, a prominent European supplier of micro-encapsulated phytogenics, phycogenics, palatants, and feed flavors, proudly announces the grand opening of its new office in Bangalore, India.

NUQO IndiaOperating under the legal entity Nuqo Animal Nutrition India Pvt Ltd, this strategic expansion marks a significant milestone for NUQO Feed Additives France, reinforcing its presence in one of the largest animal health and nutrition markets globally. The Bangalore office will serve customers across India and the Indian subcontinent.

“As CEO of NUQO, I am genuinely excited about this new chapter. The establishment of our Indian affiliate not only strengthens our presence in the region but also reinforces our commitment to building strong, collaborative relationships with local partners. We can’t wait to bring our exclusive technologies to the feed industry in India. I look forward to the incredible opportunities this will bring and am eager to work alongside Neeraj and our exceptional new team,” affirmed Mr. Ewenn Helary, Global CEO of NUQO.

NUQO India officeMr. Neeraj Kumar Srivastava, Managing Director of Nuqo Animal Nutrition India Pvt Ltd, stated, “We are excited to unveil our innovative technology and unique solutions to meet the current needs of the market and customers. Our unwavering commitment to pioneering innovation and setting the highest standards in the animal health and nutrition industry is at the forefront of our mission”.


Related News: Dr. Krishnamurthy Dasappa appointed as Commercial Director of NUQO Animal Nutrition India Pvt Ltd. .

Mr. Neeraj Kumar Srivastava, Managing Director of Nuqo Animal Nutrition India Pvt Ltd, announces the appointment of Dr. Krishnamurthy Dasappa as Commercial Director of Nuqo Animal Nutrition India Pvt Ltd.

Dr. Krishnamurthy is a highly accomplished professional with over 22 years of experience in the animal science and nutrition field, having held prominent positions at global organizations such as Provimi, Cargill, and Novus. He holds a master’s degree in Poultry Science/ Nutrition from the Veterinary College, University of Agricultural Sciences, Bangalore, India. His extensive expertise in sales, marketing, product management, and technical services makes him a versatile and well-rounded professional. Dr. Krishnamurthy has demonstrated proactive leadership in driving sales and marketing initiatives, formulating and implementing strategies to increase market penetration, drive revenue, and enhance profitability. His proficiency in sales forecasting, building strong distribution networks, and developing effective marketing strategies has significantly contributed to the success of the organizations he has served. “I am confident Dr. Krishnamurthy’s presence with NUQO India will add tremendous value to both our organization and the industry,” said Mr. Srivastava.

Mr. Ewenn Helary, Global CEO of NUQO echoed this sentiment, stating, “We are delighted to announce that our affiliate, NUQO India, is welcoming a new team member, Dr. Krishnamurthy Dasappa, on 3rd June 2024. This is a significant addition to our team, as Dr. Krishnamurthy brings years of experience in the animal nutrition industry in India, along with his proven expertise in sales, marketing, and technical services.”

Dr. Krishnamurthy Dasappa expressed his enthusiasm, stating, “I am thrilled and excited to be part of NUQO, a globally leading additive company with cutting-edge and advanced technologies in the field of phytogenics and phycogenics through micro-encapsulation. I am confident NUQO’s unique solutions and technologies can be leveraged to add significant value to our customers in the Indian subcontinent.”

With the establishment of its Bangalore office, NUQO is poised to make substantial strides in the Indian and regional markets, bringing its innovative feed additives and commitment to excellence in animal health and nutrition.

CHESTERFIELD, MO (May 29, 2024) – Rajeev Murthy has joined NOVUS as the new senior director & managing director of Asia Pacific. Murthy will shape and steer the intelligent nutrition company’s strategy in this vital market.

“Rajeev comes to NOVUS with more than 25 years of industry experience,” says Sr. Vice President and Chief Commercial Officer Ed Galo. “Along with his positive track record for driving commercial success, employee engagement and talent development, we are confident in his ability to elevate our presence and enhance our strategic initiatives across the Asia Pacific region.”

Originally from Bangalore, India, Rajeev Murthy says luck brought him to the animal agriculture industry, but he’s made it his life’s career “for the difference one can make in improving access to healthy and safe protein.”

When it comes to supporting poultry, swine, and dairy producers in Asia Pacific, Murthy says customer profitability is key.

“For poultry, driving profitable growth while being mindful of changing customer needs where sustainability and antibiotic use are concerned is important,” he says. “For swine, we need to investigate ways to return to a profitable operation in a world that is still impacted by challenges resulting from African Swine Fever. With dairy, we can show how to drive efficiency in the operation.”

As part of NOVUS’ goals to deliver solutions closer to the customer, Murthy will be based out of the company’s office in Bangkok, Thailand.

Before joining NOVUS, Murthy held regional leadership roles at dsm-firmenich in its Animal Nutrition & Health business unit, and Eli Lilly & Company in the Elanco Animal Health division. He also served as CEO of the feed business for Godrej Agrovet Ltd., an Indian livestock and agribusiness company.

NOVUS is the intelligent nutrition company providing solutions for the global animal agriculture industry. The company’s portfolio includes bis-chelated organic trace minerals, enzymes, eubiotics and methionine solutions along with a network of experts worldwide to provide guidance on management best practices.

For information on how NOVUS is supporting producers, nutritionists and feed mills in Asia Pacific, visit novusint.com.


Other news from Novus: NOVUS Names New Director For South Central Asia

Aviagen India Celebrates 10 Years of Collaboration with IB Group: 100,000 Grandparent Poultry Stock Achieved

May 24, 2024 – Udumalpet, India. – Aviagen® India is thrilled to commemorate IB Group’s decade-long collaboration and their remarkable milestone of acquiring 100,000 Ross® 308 AP Grand Parent (GP) stock in a single financial year and becoming one among the top 5 high volume GP stock customers in Asia.

Decade of progress and expansion

The collaboration between IB Group and Aviagen has been a testament to success and continuous growth. Since 2014, Aviagen has been supplying Parent Stock (PS) and Grandparent Stock (GP) chickens to IB Group, which initially served 13 states across India. Starting with 40,000 Ross 308 GP’s, IB Group has evolved into one of India’s leading poultry integrators.

In 2015, Aviagen introduced Ross 308 AP GP birds, known for their exceptional performance in diverse climate conditions. Operating from the heart of India, IB Group now distributes high-quality Ross broiler chicks in 22 states, providing reliable, nutritious, affordable, and sustainable protein sources for Indian families nationwide.

Relationship marked by collaboration and support

Throughout the past decade, Aviagen’s local and Asian customer service teams have worked closely with IB Group management and staff, resulting in year-on-year enhancements in performance and welfare across all stages of Ross 308 AP breeding, from GP and PS to broilers, excelling in various weather conditions and seasons across India.

“Aviagen remains dedicated to the success of IB Group and our customers across the continent. Our India, Asia and global support teams have enjoyed working side-by-side with them over the years. We extend our warmest congratulations on this significant achievement and look forward to supporting their future expansion and accomplishments in the coming decade,” commented Dr Ramakrishna Balasubramian, Business Manager Aviagen India.

About IB Group

IB Group is India’s foremost protein-centric Agri-business conglomerate, headquartered in Chhattisgarh’s Rajnandgaon district. With roots tracing back to 1985, IB Groups diverse business verticals encompass poultry, fast-moving consumer groups (FMCG), dairy, livestock feed, solvents, specialized pet food and hospitality.

Pioneers of modern poultry farming. Introducing modern environmentally controlled (EC) broiler farming in all parts of the country, IB Group champions automation and technology as key drivers of India’s poultry industry. Under the banner of “Parivartan,” the company leads a flagship socio-economic initiative aimed at assisting poultry farmers in upgrading their farming infrastructure to modern environmentally controlled houses equipped with automated technology, thereby doubling farmers’ income and elevating meat quality. More than 1,300 farmers are successfully operating Parivartan EC houses, with numbers steadily increasing.

Champions of industry sustainability. Since 2019, IB Group has spearheaded the Parivartan GEN NXT initiative, attracting young Indians to take up technology-driven broiler farming.

Working with more than 21,000 contract farmers and supported by 172 I branch offices, they consistently deliver top-tier performance across all segments, from GP and PS to broiler production and chick sales.

About Aviagen

Since 1923, Aviagen® has been a preferred global poultry breeding company with a mission to help its customers — the world’s chicken meat producers — supply sustainable, affordable and nutritious protein to their growing communities. Putting into practice its corporate value of “Breeding for Welfare and Sustainability,” Aviagen implements efficiencies that make commercial chicken production environmentally and socially responsible and economically beneficial to producers, while at the same time promoting bird performance, health and welfare.

To meet varied market demands, Aviagen offers a full portfolio of breeding stock under the Arbor Acres®, Indian River® and Ross® brand names. The Rowan Range® and Specialty Males® target slower-growing and other niche market needs. Aviagen is based in Huntsville, Alabama, US., with operations across the UK, Europe, Turkey, Latin America, India, Australia, New Zealand, Africa and the US, and joint ventures in Asia. The company employs close to 8,000 people, and serves customers in 100 countries.

For more information, please visit Aviagen.com, or follow Aviagen on LinkedIn.

In line with its worldwide business expansion plans, VEGA Group China, announced the appointment of Dr Mahendra Deshpande as Sales Director for Indian subcontinent. Dr Mahendra will drive VEGA’s business development & growth strategies across the region to support the Animal Health & Feed Industry in achieving safe and sustainable production in Poultry, Dairy, Aqua etc.

Vega Pharma logoVEGA group is a high-tech company engaged in the development, production and marketing of functional feed additives, pharmaceutical products, food ingredients, animal health products, vitamins and premixes, disinfectants, medical equipment etc. Headquartered in Zhejing, China, it has 09 production sites with huge production capacity and plans to open 1-2 production bases annually. These facilities have been certified by GMP, GMP+, Iso, FAMI-QS, KOSHER, HALAL etc .

Dr Mahendra Deshpande holds Master degree in Veterinary Sciences & Animal Health from MAFSU, India and is a certified DVM. He has more than 20 years of working experience in operations management, sales, marketing, and different techno-commercial functions with different National & Multi-National companies operating in Animal health & nutrition segment in India.

Having a strong technical knowledge and expertise in strategic planning and execution together with account management focused on precise pre and post sales efforts. Dr Mahendra Deshpande has been known for improving organisational performance and unlocking new business opportunities through strategic alliances with key decision makers.

Dr Mahendra will provide best solutions from VEGA and services to Indian customers.
You can reach him by :
Phone @ +91 9533391752
Email @ mahendra@vegapharma.com.