In the ever-evolving landscape of the Indian poultry industry, one name stands out as a beacon of innovation and leadership – Mr. O.P. Singh. His humble beginnings mark the curious brain of a technophile while exploring the depths of biochemistry to his transformation into a visionary entrepreneur, his journey exemplifies the seamless fusion of scientific expertise and business acumen.

As the Managing Director of ABTL, Mr. O.P. Singh has not only revolutionized poultry nutrition but also set new benchmarks in sustainability, technological advancement, and global industry leadership.

His career trajectory underscores a deep-rooted belief: scientific research, when translated into practical solutions, can drive meaningful industry progress. “As a scientific leader, I was always passionate about innovation,” says Mr. Singh. “But I realized that research alone is not enough—it must be translated into real-world solutions that every stakeholder, from large integrators to small farmers, can access at their doorstep.

A Vision for a Sustainable Poultry Industry

The poultry industry faces numerous challenges, from disease management to sustainability & productivity enhancement. Recognizing these complexities early on, Mr. O.P. Singh dedicated himself to developing and commercializing innovative feed additives and health solutions that not only improve poultry performance but also align with sustainable farming practices. “Our goal has always been to create advanced solutions that cater to both local and global market needs,” he explains.

“Through constant research, data-driven results, and farmer education, we have been able to introduce pioneering enzyme-based feed solutions that optimize livestock nutrition and enhance sustainability”.

Academic Foundations: The Science Behind the Success

Mr. Singh’s academic journey laid a strong foundation for his future achievements. He earned a Master’s degree in Biochemistry from the prestigious Banaras Hindu University (BHU), equipping him with an in depth understanding of molecular and enzymatic processes. To complement his scientific expertise with business strategy, he pursued a Master’s in Business Administration from Kellogg’s School of Management, USA. This rare combination of scientific depth and business acumen would later prove instrumental in bridging the gap between research and commercialization an asset that would define his future endeavours.

As a scientific leader, I was always passionate about innovation,” says Mr. Singh. “But I realized that research alone is not enough—it must be translated into real-world solutions that every stakeholder, from large integrators to small farmers, can access at their doorstep.

Overcoming Industry Challenges with Innovation

“The Indian poultry industry holds immense potential, but navigating regulatory hurdles, strengthening the supply chain, addressing price sensitivity, and ensuring biosecurity are critical challenges,” Mr. O.P. Singh notes. “Our focus has always been on localizing global expertise to meet India’s unique market needs, fostering strong partnerships with integrators and farmers, and driving innovation for cost-effective, high-performance solutions.” He also emphasizes the importance of investing in brand trust and consumer awareness to promote safe, high-quality food. “Ultimately, our goal is to build consumer confidence, ensuring a thriving poultry ecosystem that supports the food chain and future generations.

Establishing Industry Giants and Pioneering Enzyme-Based Nutrition

Early in his career, Mr. Singh played a pivotal role in establishing major poultry brands. He is a trailblazer and expanded avenues to strengthen Indian poultry industry to leave its mark globally.

“When we introduced enzyme-based feed solutions at ABTL, the concept was still in its infancy in India,” he recalls.

“The industry was heavily dependent on conventional feed formulations, and there was little awareness regarding enzymology and the scientific application of fermentation technology in animal nutrition. We worked relentlessly to educate the market, demonstrating the tangible benefits of enzymes through extensive trials and data-driven results.”

ABTL: A Game Changer in Poultry Nutrition

Driven by a relentless pursuit of excellence, Mr. Singh ventured into enzymology and its applications in animal feed—a relatively unexplored domain at the time. With this vision, he laid the foundation for ABTL, pioneering the use of enzymes in feed to enhance efficiency and sustainability. This groundbreaking approach, initially ahead of its time, eventually gained widespread acceptance, positioning ABTL as a leader in biotechnological solutions for animal health and nutrition. Under his leadership, ABTL has witnessed remarkable growth, expanding beyond India into Southeast Asia, including Sri Lanka, Vietnam, Nepal, Oman, and Bangladesh. We are also pioneering precision gut health solutions, climate-resilient poultry nutrition, and sustainable feed additives aimed at reducing the carbon footprint. “Our commitment to innovation is evident in our R&D investments,” Mr. Singh states. “We allocate 20% of our annual revenue to research and development—one of the highest in the industry. This continuous investment ensures that we stay ahead of the curve in developing next-generation feed additives that improve poultry health, enhance feed efficiency, and promote sustainability.”

International Expansion & Industry Recognition

Expanding ABTL beyond India into Southeast Asian, Middle Eastern, & African markets was a strategic move driven by the region’s booming poultry industry, increasing demand for sustainable feed solutions, and growing focus on antibiotic alternatives. “Our international growth was fuelled by a combination of market research, localization, strategic partnerships, and innovation,” he explains. “With our state-of the-art manufacturing facility, our ability to customize products, and our top-notch performance metrics, we have established ourselves as a trusted name in global markets.”

  • Rising star in Animal Health by IPJA in 2009.
  • Best company in Animal Nutrition by Navabharat Agri-Tech Summit in 2018.
  • Best Animal Health & Nutrition Company by IPJA in 2019.
  • Best service in the Poultry Industry by Hybiz Tv in 2023.
  • Best CEO in the Poultry Industry by NRS Group in 2023.

Breakthrough Innovations in Poultry Nutrition

“At ABTL, we have introduced groundbreaking innovations in multi-enzyme formulations, bioactive peptides from fermentation, and systemic enzyme technology that address industry challenges, “Mr. Singh highlights.

“We are also pioneering precision gut health solutions, climate-resilient poultry nutrition, and sustainable feed additives aimed at reducing the carbon footprint.”

Additionally, ABTL is exploring artificial intelligence (AI) into poultry farming to optimize performance parameters. “We are actively exploring AI driven solutions that integrate data analytics, machine learning, and automation to enhance farm productivity while ensuring bird health and welfare,” he adds.

Driven by a relentless pursuit of excellence, Mr. Singh ventured into enzymology and its applications in animal feed – a relatively unexplored domain at the time. With this vision, he laid the foundation for ABTL, pioneering the use of enzymes in feed to enhance efficiency and sustainability.

A Commitment to Sustainability and Future Growth

“The poultry industry is at a critical juncture where sustainability and efficiency must go hand in hand,” Mr. Singh states. “At ABTL, we recognize that long-term growth is only possible if we align our operations with environmental responsibility. Through precision nutrition, resource optimization, and AI-driven farm management, we are committed to ensuring a low-carbon, high performance poultry industry.” Looking ahead, Mr. Singh envisions ABTL evolving into a global leader in science-driven, sustainable solutions for the livestock industry. “The future of animal nutrition lies in next generation gut health solutions, microbiome science, systemic enzymatic solutions, and AI driven disease diagnosis,” he explains. “Our goal is to continue innovating and ensuring that India plays a defining role in shaping the global poultry industry.

A Legacy of Innovation and Leadership

Beyond corporate leadership, Mr. Singh is a thought leader and industry influencer, actively mentoring young professionals in the agri-tech and poultry sectors. His message to the next generation is simple yet profound:

“Scientific knowledge is essential, but the ability to translate it into scalable, practical solutions is what drives impact. Stay curious, challenge conventional methods, and embrace disruption – because that is where true progress lies.”

With his pioneering work in poultry nutrition, biotechnology, and sustainable farming, O.P. Singh is not just transforming an industry – he is shaping the future of global food production.

Shared by ABTL    |     Courtesy: Chandan Iyer, Corporate Tycoons Magazine

REACH NEW HEIGHTS WITH YOUR BUSINESS AT VIETSTOCK EXPO & FORUM 2025

Vietstock 2025 is the premier B2B exhibition in Vietnam and Southeast Asia, dedicated to livestock production, animal feed, animal health, and meat processing. The event is scheduled for October 8–10, 2025, at SECC in Ho Chi Minh City.

Vietstock Leading the Way In Innovation & Collaboration

Vietstock Expo logoAs Southeast Asia’s livestock sector evolves rapidly, Vietstock Expo & Forum stands out as the region’s leading annual B2B platform professionals for feed, livestock, animal health, and meat processing

Recognized as Vietnam’s leading international exhibition for the livestock industry, Vietstock is part of Informa Markets’ trusted ASEAN-wide livestock and aquaculture exhibition series, renowned for connecting innovators, key decision-makers, and solution providers across the value chain.

Scheduled from October 8–10, 2025 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City, Vietstock Expo & Forum is more than just a showcase of products; it fosters valuable conversations, drives regional collaboration, and highlights transformative solutions for a sustainable future.

With more than 300 exhibitors and 13,000 professionals from over 40 countries expected, Vietstock 2025 will cover 13,000 sqm of exhibition space, offering businesses unparalleled opportunities to connect, collaborate, and lead in a rapidly advancing industry landscape.

Visitors at Vietstock Expo
Vietstock 2025 is the premier B2B exhibition in Vietnam and Southeast Asia dedicated to livestock production

Vietstock – Your Strategic Gateway To Vietnam’s Livestock Market

Is your business aiming to scale, expand market reach, or establish a leading position in Vietnam’s and Southeast Asia’s livestock, animal feed, animal health, or meat processing sectors? Seeking a high-impact platform to showcase your innovations, build direct relationships with key decision-makers, and expand business potential across the region? Vietstock Expo & Forum is the must-attend gateway!

Unlock New Opportunities, Create Valuable Partnerships

Join 13,000+ qualified trade visitors, including farm owners, feed millers, meat processors, distributors, veterinarians, and governments from across Vietnam and over 40 countries and regions. Vietstock offers you face-to-face access to the decision-makers who matter most, enabling high-value interactions that shorten the sales cycle and open doors to new partnerships.

Mr. Phung Duc Tien, Deputy Minister, Ministry of Agriculture and Environment shared his thoughts on Vietstock: “Exhibitors have noted that each year after Vietstock, their equipment sales increase. Our livestock and aquaculture technologies are continually being innovated, which plays a key role in boosting the industry’s productivity, quality, and competitiveness”.

Showcase Innovation in a High-Impact Environment

With over 13,000 sqm of exhibition space and 300+ exhibiting companies, Vietstock 2025 brings together the entire livestock industry under one roof. Whether you offer feed technology, breeding solutions, animal health products, farm automation systems, or meat processing equipment, this is where innovation gets noticed.

The exhibition is designed for maximum exposure, giving your brand the spotlight it deserves.

Livestock Roadshow held in key livestock provinces across Vietnam, increases opportunities for exhibitors to connect directly with potential customers in these vital markets.

Match & Meet Program – The platform offers a professional business networking space where exhibitors and industry leaders can network quickly and privately, opening up the opportunity to reach the “final decision” right at the event.

Maximize ROI with Quality Leads and Targeted Connections

Exhibiting at Vietstock is a strategic investment in measurable business outcomes. Capture high-quality leads, engage with key decision-makers, and position your solutions directly in front of industry buyers who are actively seeking innovative technologies and sustainable solutions to enhance productivity within livestock production.

Boost your lead generation with LeadGrab – Lead Retrieval Application. This tool enables exhibitors to efficiently capture visitor information by simply scanning badges, turning every interaction into a valuable business connection. Seamlessly track and follow up on potential leads to maximize ROI and accelerate your sales pipeline post-event.

Stay Ahead of Livestock Trends & Industry Insights

During the three days of Vietstock 2025, benefit from technical seminars, industry forums, and policy briefings delivered by top industry experts and associations. Gain valuable knowledge, sustainability trends, animal welfare, biosecurity, and feed innovation, that can sharpen business strategy and inspire product development.

Conferences & Technical Seminars: An education hub for technical knowledge and market updates in the livestock industry, features engaging sessions led by industry thought leaders, covers a diverse range of topics, from market trends and regulatory updates to technological advancements and best practices.

Biosecurity Asia Forum: The forum will focus on orientations, methods, and implementation strategies for biosecurity, which is a core value for sustainable development in the livestock industry.

Eggcellent Theatre: Vietstock celebrates World Egg Day at Eggcellent Theatre every year with many exciting activities: product showcase, workshops, seminars, free Egg-Gift-Away.

Vietstock Expo
Vietstock is an education hub for technical knowledge and market updates in the livestock industry

Stand out in Southeast Asia’s thriving livestock market

Vietnam is one of Asia’s fastest-growing markets for livestock production and meat processing. By exhibiting at Vietstock 2025, you position your business at the center of Southeast Asia’s agribusiness transformation. Strengthen brand visibility, enhance credibility, and become a recognized name in a market where trust and long-term partnerships are key to success.

Adding to the prestige of the event, the Vietstock Awards – 13th edition will once again be hosted by the Department of Livestock Production and Veterinary (Ministry of Agriculture and Environment) offer a unique opportunity to elevate your brand. These prestigious awards honour organizations that have made outstanding contributions to Vietnam’s livestock sector. A nomination or win amplifies your brand, reinforces your leadership, and strengthens regional credibility.

Start your journey to success at Vietstock Expo & Forum 2025

Vietstock 2025 is your gateway to unlocking new growth opportunities and building long-lasting partnerships in the heart of Southeast Asia’s rapidly advancing livestock industry. With thousands of industry leaders and decision-makers converging under one roof, this is the place to highlight your innovations, expand your reach, and position your brand for success in a competitive market.

Now is the time to act, secure your stand at Vietstock Expo & Forum 2025 and be part of the region’s most impactful livestock exhibition.

Viral Challenges in Poultry: The Fight Against Microscopic Invaders

Introduction

Viruses, those microscopic troublemakers invisible to the naked eye, pose significant threats to poultry. Unlike bacteria that can multiply outside host cells and are treatable with antibiotics, viruses need to invade host cells to replicate. This makes viral infections particularly challenging, as antibiotics are ineffective. Hence, vaccination plays a crucial role in controlling these diseases in poultry.

Dr. Pradeep Rai pic
Dr. Pradeep Rai
Technical Services Manager
Nanovet Nutrition Pvt. Ltd.
Bengaluru

Symptoms and Causes of Viruses

Viral outbreaks can wreak havoc on the poultry industry, leading to reduced production and economic losses. Common viral diseases include avian influenza, Newcastle disease, and infectious bronchitis. These infections can cause sudden death in young birds and prolonged illnesses in adult birds, spreading through the mouth, nose, and eyes. Factors such as virus strain, mode of infection, and environmental conditions influence the severity and progression of these diseases.

Symptoms and Causes of VirusesWhy Summer Sees Major Outbreaks?

Summer is notorious for viral outbreaks in poultry due to several predisposing factors:

Warm and Humid Conditions: These provide an ideal environment for viruses to survive, replicate, and spread.

Increased Pest Activity: Mosquitoes and other pests are more active during summer, acting as vectors for viral transmission.

High Stress Levels: Heat stress during hot months weakens the immune systems of poultry, making them more susceptible to infections.

Overcrowding: To manage heat, poultry may gather in shaded or cooler areas, increasing the likelihood of close contact and disease transmission.

Dehydration: Inadequate access to clean water can lead to weakened immunity, further increasing vulnerability to infections.

Common predisposing Factors for Viral diseases

1. Heat Stress

Heat stress occurs when there’s an imbalance between heat generation and heat loss in poultry. It can lead to poor performance, economic losses, and higher mortality rates. Poultry are most comfortable in a thermoneutral zone around 22-28°C.

Causes: Heat stress happens when birds produce or absorb more heat than they can lose.

2. Toxins in Feed

Poor quality feed or improper storage conditions can lead to the growth and spread of viruses, infecting the birds that consume it.

Causes: The close proximity of large numbers of birds in commercial poultry farms facilitates the rapid spread of diseases.

3. Proximity to Agricultural Land

The proximity of poultry farms to agricultural land poses a significant risk for viral disease spread.

Causes: Paddy crops in these areas increase humidity levels due to water irrigation methods, creating an ideal environment for viruses to thrive and spread among poultry populations.

4. High Humidity

High humidity triggers behavioral, physiological, and immunological responses, affecting productivity.

Causes: Dehydration significantly impacts the immune system of birds, making them more susceptible to diseases and infections.

5. Immunosuppression

Immunosuppression in birds creates an environment where viruses can easily mutate and become more virulent.

Causes: This condition further exacerbates outbreaks, making it a critical factor in poultry health management.

Common Factors for Viral diseasesPost Mortem Findings

In severe cases of viral infections, a cheese-like plug can be found in the lower trachea or bronchi, causing respiratory distress. Sticky fluid may build up in the intestines and kidneys, indicating potential organ complications. Milder forms may show excess mucus and caseous exudates in the air sacs, primarily affecting the respiratory system.

Common Factors for Viral diseases - Post Mortem findingsTreatment and Prevention

Early diagnosis and vaccination are key to controlling viral diseases like infectious laryngotracheitis. Vaccinating unaffected birds can reduce the disease’s severity and limit its spread.

Control Measures

Biosecurity: Implementing strict biosecurity protocols is essential. This includes controlling farm access, minimizing contact with wild birds and rodents, and enforcing rigorous cleaning and disinfection procedures.

Sanitation: Regular cleaning of poultry housing, equipment, and surrounding areas prevents pathogen buildup and reduces the spread of viruses.

All-in-All-Out Management: This practice involves bringing in and removing entire groups of birds simultaneously, reducing disease spread and promoting consistent growth.

Conclusion

Maintaining biosecurity, adhering to vaccination protocols, and employing all-in-all-out management are crucial for reducing disease outbreaks in poultry. By prioritizing flock health, farmers can enhance productivity and profitability, creating a more sustainable operation. Staying updated on best practices and research is vital for continuous improvement.


Related News: Andrés Pintaluba and Nanovet Nutrition announce strategic collaboration

What is Stress?

  • Stress is a state of worry caused by a difficult situation, a natural response to address challenges & threats in life. Stress is a situation just opposite to comfort.
  • Chicken has a limited amount of stored up resources to help adapt to unstable conditions, a challenge or a threat. As long as the challenges are within tolerable limits, chicken manages through its reserves, adjust to the situation & come out with little/no damage
  • Stress is the situation when these challenges are more intense or greater numbers, resulting a serious chemical, physical & psychological changes in chicken with harmful consequence.
Dr. B.C Dutta
Dr B C Dutta (Author),
Poultry Consultant
www.drbcdutta.com
YouTube

Development stages of Stress in Chicken

The 3 stages of stress are ALARM, ADAPTATION & EXHAUSTION.

  1. The first stage is Alarm, a short neurological stage. It is the ‘fright or flight’ reaction based on adrenalin release which triggers the release of glucose into the blood & helps the bird prepare to power to escape.
  2. Adaption is next, where hormones are released to control the long-term effects of stress as they adjust to the new changes in their environment. There may be elevated cortisone levels in the blood, which arrange release of glucose from the body’s reserves of carbohydrates, proteins & fats to help the bird to adjust to the stressor. Diseases associated with long term stress, like diseases heart, digestive system, metabolic imbalances and susceptibility to disease, are all attributed to high corticosteroid production in managing long term stress.
  3. The third stage, Exhaustion occurs when chicken does not recover from the stressor, its body reserves depleted, and the normal metabolic function fails with death of the bird.

Once chicken is exposed to stress, it results in immunological or metabolic consequences as below:

  • Regression of immune organs/systems leads to Suppressed immune function & increased disease susceptibility
  • Reduction of the oxidative metabolic capacity of mitochondria
  • Deficit of antioxidant reserves
  • Changes in the activity of antioxidant enzymes

Types Stress in Chicken

  • Noticeable Stress
    • Disease
    • Environment; Heat Stress, Winter Chilling, High Speed Wind (Cyclone), Poor Ventilation
    • Starvation or Drinking Water shortage
    • Debeaking
  • Non-Noticeable Stress
    • High performance; rapid growth and peak egg production
    • Overcrowding
    • Mycotoxin
    • Endotoxin
    • Wet Litter
    • Litter Ammonia
    • Poor Quality Feed
    • Change of Feed
    • Handling
    • Transportation
    • Vaccination
    • Transfer/Mixing/Isolation

Factors responsible for Stress in Chicken:

A. Physiological

  1. High Body Weight Gain in Broiler
  2. Egg Laying, especially Peak period in Layer & Breeder

B. Nutritional

  1. Feed Starvation due to poor supply or inefficient feeding system
  2. Drinking Water scarcity
  3. Deficiency of Protein, Carbohydrate, fats, Minerals, & Vitamins.
  4. Poor quality like Dusty, too Hard or too Big Particle size or old damage feed

C. Environmental

  1. Heat Stress
  2. Winter Chilling
  3. High Humidity
  4. Cyclonic Wind
  5. Lightening
  6. Splash of Rain water
  7. Earthquake

D. Operational

  1. Debeaking or Beak Trimming
  2. House/Cage Transfer, Mixing & Isolation
  3. Transportation from one farm to another (Chick to Grower and to Laying farm)
  4. Vaccination
  5. Handling for Insemination, medication & vaccination
  6. Management issues like poor Space (overcrowding), Ventilation, Wet litter, Litter Ammonia
  7. Change in Feed
  8. Change of attendant

E. Pathological

  1. Infections; bacterial, viral, fungal, protozoan, etc
  2. Metabolic Disorder like gout, ascites, etc.
  3. Endotoxins
  4. Mycotoxins

Out of all above, the important & dreaded stresses are all Pathological stress like Infections, Mycotoxins, Endotoxins, Metabolic disorders and 2 environmental stresss, viz. Heat Stress & Cold Stress or Chilling. Please remember when one stress comes after another, then 1 + 1 is not 2 but become 11, means combined stresses are dreaded to chicken.

Heat Stress:

  • Heat Stress is a situation when chicken faces difficulty in achieving balance between body heat production & body heat loss.
  • Chickens lack sweat glands to facilitate latent heat loss by evaporation (perspiration), and have limited un-feathered body surface areas for loss of sensible heat through conduction, radiation, & convection
  • Genetics, Feather cover, Age, Body Weight, Egg Production stage & flock maintenance all affect a chicken’s heat tolerance
  • Chickens are homeotherms & regulate their body Temperature across a wide range of external Temperature.
  • But continuous high climate Temp overwhelm the thermoregulatory mechanisms, resulting imbalance between the amount of metabolic heat produced & their capacity to dissipate body heat in the environment

Heat StressPhysiological response of Chicken to elevated temperature and the Loss in Poultry?

  • With Increase in Climate Temp, the Thermal gradient between the Body surface & the surrounding environment lessens with Dissipation of Heat decreasing, resulting Chicken suffering from environment-induced Hyperthermia.
  • This increases Respiratory rate (Thermal Polypnea or Panting) to increase Latent Heat Loss via Evaporation of water from the Respiratory tract
  • Dehydration is the most harmful effect of panting, which causes Respiratory Alkalosis, acid base imbalance leading to permanent physiological damages
  • Alkalosis reduces blood ionized Calcium and ultimately Eggshell mineralization resulting Reduced Egg production, Pale Egg, Soft Shell Eggs, Thin Shell Egg, Increased Broken egg % in Layer & Breeder
  • Panting causes Oxidative Stress leading to Immunosuppression, damage of Gut mucosa leading to poor digestion, Dysbacteriosis, Enteritis and increase incidence of secondary infections (Viral like LPAI & ND, Mycoplasma & Bacterial) because of  immunosuppression & leaky gut situation.
  • Heat Stress reduces feed consumption resulting Poor Body Weight gain in Broiler and reduced Egg production in layer & breeder.
  • Heat Stress has Permanent damaging effect; damages the muscles affecting Meat Quality and Lowering Breast Muscle Yield
  • Reduces Protein content of the muscles, reduction of muscle pH & Water Holding Capacity and ultimately affecting Juiciness of Chicken Meat
  • Disturbs Lipid metabolism by affecting enzyme function in lipid breakdown causing Excess Fat deposition instead of converting to meat
  • Heat Stress reduces Male fertility in breeder and affects hatchability severely.
  • Heat Stress impact the Expression of Gene related to Growth, Production Performance & Resistance to disease
  • Heat stress impairs chicken’s immune system, leading to a reduced response to vaccines, suppressing the production of antibodies and affecting the function of immune cells, particularly lymphocytes, due to the atrophy of immune organs like thymus under high temperatures; heat stress makes it harder for chickens to fight off infections after vaccination and increases their vulnerability to disease
  • Heat stress lowers the level of circulating antibodies (IgM & IgG) produced after vaccination, resulting in a weaker immune response against pathogens
  • High Temp cause atrophy of thymus, leading to decreased T-cell production and impaired cell-mediated immunity
  • Heat stress increases release of corticosteroid and further suppress the immune system.
  • Heat stress disrupts the function of immune cells; macrophages & lymphocytes, affecting their ability to recognize and fight pathogens.
  • Heat stress damage the intestinal lining, allowing entry of harmful & resident microorganisms into the body system to produce infections.

How to reduce the effect of heat stress in Chicken?

  • Poultry House Environment need to made near comfort zone in terms of Temperature, Humidity & Ventilation. Closed Environment Control poultry house is the perfect answer.
  • Plantation of Tress on both side of each shed
  • Farm construction near forest or under Coconut or Mango Garden
  • Reduce Stocking Density in summer to provide more space & more ventilation
  • In open house system action must be taken to REDUCE TEMPERATURE at Birds level through
    1. Elevated Roof, higher centre height
    2. Coated Roofing materials
    3. Extended side roof overhang to prevent entry of direct Sunlight
    4. Thatching of Roof by Agricultural waste (Paddy & wheat straw, Jute stick, Mustard/seasame harvested dry plant) and Ceiling by Thermostat Aluminium foil
    5. Constructing Side Pandals (Leaned Roof Over-hang 1 meter)
    6. Hanging of Gunny with Dipper on both side (2 layers is best)
    7. Ceiling fans in case of Broiler and Circulatory fans in Layer or breeder to improve ventilation
    8. Springler on Rooftop to cool the roof
    9. Fogger inside the shed to reduce inside temperature

Disease Stress:

  • Disease (Not fine) or Disease is No 1 stress factor in chicken like all other living being. Even unnoticed infection cause stress to force chicken to sit without movement and stay away from feed & water.
  • Stress due to Diseases is the most neglected chapter in poultry farming, especially the subclinical or asymptomatic diseases.
  • Global Animal Productivity loss due to clinical & subclinical diseases is 20%. Hence, we need to understand the disease stress on chicken and must act to minimize the same.
  • Every disease has some specific symptoms but there are some common manifestations to every disease ass below:
    • Anorexia or off-feed
    • Dullness, lack of movement or inactive
    • Poor eye reflection
    • Huddling
    • Poor body Weight Growth and poor Egg production
    • Death

Disease StressDisease Stress produces:

  • Uneasy physical status beyond comfort level
  • Many physiological changes in the body resulting different symptoms
  • Loss of appetite, poor growth & poor production
  • Direct or indirect Immunosuppression inviting many other diseases
  • Death due to system failure or lack of food for long time anorexia

Mitigation of Disease:

  • Practical & 100% Biosecurity to avoid disease entry in to the poultry area.
  • Welfare of chicken with respect to space, ventilation, temperature, drinking water & nutrition
  • Daily Health monitoring
  • Monitoring of Bird’s activity & Feed Intake everyday
  • Immediate identification of any deviation in health & production parameter
  • Immediate diagnosis at farm & confirmatory from laboratory
  • Immediate treatment or necessary action to protect the health & life of chicken

How to Recognize Stress in Chicken

  • Vocalization: Chickens have alarm sounds to alert other chickens, like repetitive chirps or screaming.
  • Loss of Appetite; poor feed consumption, eating little sometime & stay away from feed in almost all stresses including Heat or Cold stress and disease stress.
  • Abnormal Posture: In Heat Stress Birds sits on its belly & breast touching the floor and wings spread apart to lose heat through conduction, convection & radiation. In case of Disease Stress, birds are usually inactive & huddle together near to corner or at areas of Sunlight in open shed.
  • Abnormal Behavior: In Heat Stress, there will be too much Panting to lose body heat through evaporation. During disease stress, the birds remain inactive and lying with head down & beak inside litter. Deep breathing is seen in respiratory diseases.
  • Water Intake: Heavy increase in case of Heat Stress but reduced in Cold stress and in most diseases.
  • Repetitive Behavior: include packing, constant rocking back & forth, head swinging or toe-taping

Effect of Stress in Chicken

  • Uneasy state of life, abnormal posture & abnormal activity
  • Stressed chickens usually extremely anxious, pick feather & self-mutilate, may cause permanent damage of feather follicles and scar develop on their skin
  • Reduced Feed intake & reduced water (except Heat Stress) intake
  • Immuno-suppression leading to many diseases from already existing microorganism in the house environment or in the intestine as commensal
  • Oxidative stress leading to damage of gut mucosa, poor digestion, dysbacteriosis and enteritis
  • Panting & Dehydration
  • Excess release of Stress hormone (corticosteroid) leading to further immunosuppression & loss of body condition
  • Poor commercial performance like, poor body weight gain & high FCR in broiler and reduced egg production with poor egg shell quality in layer & breeder
  • Mortality

Mitigation of Stress in Chicken

  • Maintain clean, calm & disease-free poultry house environment
  • Noise-free environment; chicken don’t like unusual circumstances
  • Avoid environmental stress like winter chilling, summer heat stress, monsoon high humidity inside poultry house through modification of infrastructure & husbandry practice.
  • Need conceptual, infrastructural & operational changes to avoid environmental stress with climate change induced global worming situation.
  • Avoid compromised ventilation, especially during winter & rainy days in open system farming. Avoid poor ventilation during high humid monsoon & chilly winter months in EC shed especially with compromised structure
  • Avoid overcrowding; welfare is most unattended issue creating stress in poultry
  • Avoid litter ammonia, wet litter & dust in poultry house
  • Follow SOP & behave gently while handling, transfer, mixing, transportation, vaccination and insemination.
  • Implement & 100% Biosecurity, arrange regular health monitoring & health management. Educate your team about importance of biosecurity in poultry.
  • Making sure your flocks have access to safe drinking water and regular supply of recommended fresh nutritious feed during the whole production cycle

In poultry, “pin bone distance” refers to the distance between the pelvic bones (pin bones) located near the hen’s vent. The pin bone distance is one of the key indicators of hen’s sexual maturity and the indication of when she will start laying eggs.

Dr. Ram Moorthy D, , Author Pic_EB
Dr. Ram Moorthy D
CEO, Geenat
E: rammoorthyd@gmail.com
W: www.geenat.co.in
Phone: +91 93446 42382

Pin Bones location, significance and interpretation

The pin bones are located on either side of the hen’s vent and the significance of the Pin bones’ distance indicates a hen’s approach to laying stage.

Closed pin bones or narrow space between the pin bones Indicate that the hen is not yet sexually mature or is not at the laying stage.

The distance of the two pin bones is wider apart indicates that the hen is sexually mature and likely to start laying eggs.

Pin Bone distance of a hen and the determination of laying stage

  • The right distance of the ‘pin bones’ in commercial white leg horn breed of the breeder and commercial layer should be about 3 fingers wide. This will indicate that the hen is at the laying stage.
  • Pin bone distance of between 2 and 2½ fingers indicates at about10 days prior to lay the first egg.

Variation in pin bone distance and the solution

If the variation in pin bone distance within a flock is above 70% it indicates the problems with flock’s uniformity in body weight, egg production, and egg size.

Body weight

Birds are less sexually mature than expected for age if the Pin bones are closer together. In this case we should check the birds’ body weight according to the age and can adjust the feed nutrition and qty in-take which will help the birds gradually return to the laying standards at the right age.

Light stimulation Adjustment

If the variation of ‘pin bone distance’ between the birds of the same age is more than 70% of the flock it’s better to adjust the light stimulation by increasing or decreasing based on the weather conditions to bring the ‘pin bones distance’ similar and correct it to 80 to 85% of the flock to have the uniformity in egg production & egg size.

This lighting adjustment will allow the flock to reach the same level of pin bone distance naturally.

Egg- grading techniques will help to improve uniformity of the flock.

Birds are more sexually mature than expected for age if the ‘pin bone distance’ is wider than expected for age; in this case we should monitor and adjust the feed nutrition & feed Qty. uptake to control the body weight gain to have an optimum egg production & egg size. Reducing or delaying the lighting would help to have the optimum egg size and production.

Herbal Extracts through feed

Adding any of the herbal extracts combination of product that claims to ‘balance the hen’s reproductive system’ would help to have the right pin bone distance and help the birds to bring to the laying stage. However, we should follow their recommended dosage as high dosage of inclusion will result in over-sized eggs.

Equipment in measuring Pin Bone distance

There is no equipment available for measuring the pin bones’ distance.

Physical measurement BY using one’s fingers is the only way to measure the pin bone distance.

The measurement ‘finger’ is relative to the operator’s hand size and so will vary from person to person; hence, ideally the same person should measure the pin bone distance periodically by every week. ‘Pin bone distance’ should be measured regularly from 15 to 16 weeks (105 to 112 days) of age until the last stage of laying period.

Summary

Routine measurement of pin bone distance helps determining the hen’s laying stage and will help to identify to resolve the issues with flock uniformity in body weight, egg production and egg size as well as the sexual maturity. Pin bone distance should ideally be measured every once a week to have uniformity. This exercise will certainly help to increase the farm average of egg production% especially by bringing non layers into laying stage in breeder and commercial layer flock.

Egg is a great protein source packed with energy, vitamins and minerals. Egg is a biotech and affordable solution to the food needs of the rising human population in the globe.

Hence, every egg ‘produced is every egg ‘served!


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NOVUS officially announced the India launch of CIBENZA® XCEL Xylanase Enzyme Feed Additive, a scientifically optimized enzyme solution designed to enhance nutrient utilization in poultry diets.

Novus logoThe product launch was celebrated at an exclusive three-day event in Kovalam, Kerala in April 2025, where poultry industry leaders gathered to explore the theme “Unlocking Nutrient Potential.” The event highlighted NOVUS’ commitment to delivering precision enzyme technology backed by global science and regional validation.

The launch of CIBENZA® XCEL Xylanase Enzyme Feed Additive in India signifies more than a product release. It marks the regional launching of a globally trusted solution now backed by NOVUS’ full-service technical expertise and brand promise.

“With the acquisition of Bio Resource International Inc. (BRI), NOVUS expanded its enzyme portfolio with reliable, science-based technologies that are more relevant than ever in today’s cost-sensitive, performance-driven poultry sector,” said Dr. Manish Kumar, Regional Director, South Asia at Novus. “We are proud to introduce CIBENZA® XCEL Xylanase Enzyme Feed Additive to our customers in India at a time when the industry is under significant pressure due to high feed energy costs. With maize and other energy sources reaching historically high prices, producers need innovative tools to protect their margins and maintain performance. The integration of a xylanase enzyme feed additive under NOVUS means customers can now expect not just innovation, but also consistent technical service and local support.

Designed to degrade both soluble and insoluble xylans across a range of raw materials, CIBENZA® XCEL Xylanase Enzyme Feed Additive addresses core challenges in energy availability, gut health, and feed efficiency. Regional and global trials showcased at the event confirmed measurable improvements in performance metrics critical to Indian producers.

“Enzyme solutions like this are pivotal in a market where 52% of maize production is consumed by the poultry industry and volatility in feed ingredients is the new norm,” said Dr. Koushik De, Sales Director – Poultry South Asia. “CIBENZA® XCEL Xylanase Enzyme Feed Additive demonstrated improvements in uniformity, gut morphology, oxidative stress, and microbiota modulation—key indicators of resilience and productivity in broilers.”

The launch seminar featured presentations from NOVUS global experts, including:

  • Alfred Blanch, Executive Global Poultry Solutions Manager, who emphasized the critical importance of enzymes in modern feed efficiency.
  • David Torres, Technical Services Manager – Americas, who shared trial data showcasing CIBENZA® XCEL Xylanase Enzyme Feed Additive’s consistent performance.

Complementing the technical agenda, the event also included a cultural immersion experience, allowing guests to explore Kerala’s heritage and connect with NOVUS team.

Farmers in India looking to optimize poultry production should contact their local NOVUS representative for customized solutions that work for their unique operation. Visit www.novusint.com/contact to contact your local rep.

Alembic Pharmaceuticals Ltd. and Amlan International sign exclusive strategic commercial agreement to make poultry health innovations accessible to Indian farmers and integrators

– A strategic leap towards transformative growth in poultry production in India

Alembic Pharmaceuticals logo

Mumbai, India & Chicago, USA – January 28, 2025 – Alembic Pharmaceuticals Ltd., a leading Indian pharmaceutical company, and Amlan International, the animal health business of Oil-Dri Corporation of America, have entered into a strategic commercial agreement to introduce cutting-edge poultry health solutions to the Indian market. Amlan International lgo

This collaboration will expand access to advanced feed additives that improve gut health, nutrient absorption, and feed conversion ratios (FCR), ensuring better poultry yields and supporting the industry’s growing demand for high-quality protein. It also establishes a framework for knowledge sharing, technical training, and sustainable growth in India’s poultry sector.

Congratulating both the teams on the occasion, Shaunak Amin, Managing Director, Alembic Pharmaceuticals Ltd., said, “At Alembic, we have always believed in driving innovation that creates real impact. Partnering with Amlan International is a step towards that goal, allowing us to bring scientifically backed, practical solutions to poultry farmers across India. With Amlan’s expertise in toxin binder & gut health, and with our strong presence in the market, we’re not just introducing new products, we’re addressing key challenges in poultry farming. Our long term goal is to improve efficiency and contribute towards a more sustainable future for the industry.”

Alembic Pharmaceuticals Ltd. and Amlan International sign exclusive strategic commercial agreement With India’s growing need for sustainable poultry production, this partnership will introduce innovative, science-backed solutions to optimize poultry performance. P. Karunanithi, Executive Vice President (Cluster Head), Animal Health Division at Alembic Pharmaceuticals Ltd., commented, “Poultry production efficiency starts with a healthy intestinal environment. By integrating Amlan’s innovative feed additive technologies into our portfolio, we are strengthening our commitment to delivering science-backed solutions that enhance poultry health and performance.”

Alembic Pharmaceuticals Ltd. and Amlan International sign exclusive strategic commercial agreement
Partnership Shield

On signing of the commercial agreement, Dr. W. Wade Robey, VP Agriculture and President, Amlan International, USA, added “This strong foundation of partnership will open the door with innovative and research based products broadly reaching India’s poultry and feed milling sector. It is a pleasure for Amlan International to collaborate with Alembic Pharmaceuticals India that has a strong legacy with a global footprint. This agreement will lay the framework for cultivating success through strong collaboration, continuous learning, knowledge sharing, and an innovative range of products to enhance poultry productivity.

This strategic alliance reinforces the commitment of Alembic Pharmaceuticals Ltd. and Amlan International to advancing poultry health, enhancing efficiency, and ensuring long-term industry growth in India.

Dr. Lipi Sairiwal is a veterinarian, working as Deputy Commissioner, Department of Animal Husbandry and Dairying, Ministry of Fisheries, AH&D, Government of India (GoI), New Delhi. She has an MVSc. in Veterinary Pharmacology & Toxicology from Govind Ballabh Pant University of Agriculture and Technology, Pantnagar, Uttarakhand.

In an exclusive interview with Poultry TRENDS magazine, Dr. Lipi Sairiwal shares about her journey, challenges, accomplishments, and her message to women.

Q: Please brief us about yourself

Dr. Lipi: Hailing from the hills of Uttarakhand, from a small town of Lansdowne I did my schooling from St Joseph’s Convent and City Montessori School, Lucknow. I pursued my Masters of Veterinary Science in Veterinary Pharmacology & Toxicology from Govind Ballabh Pant university of Agriculture and Technology, Pantnagar, Uttarakhand. I am presently working as Deputy Commissioner, Department of Animal Husbandry and Dairying, Ministry of Fisheries, Animal Husbandry and Dairying, Government of India, New Delhi. My previous assignment was working as veterinary officer in Uttarakhand State Animal Husbandry Department.

Q. Please share briefly about your journey into the field of animal husbandry. What inspired you to take up this profession?

Dr. Lipi: My journey started in this profession from serving in Uttarakhand State Animal Husbandry Department as Veterinary officer which made me understand the core requirements and the challenges faced by livestock owners in adverse climatic/geographical zones.

Dr. LipiAs Deputy Commissioner in the Department, I have an experience in the formulation of policies and the implementation of government schemes for the larger benefit of the livestock sector. I have actively worked for the digitalization of different credit-linked schemes of the Department and have explored the opportunities of strengthening the livestock sector by incentivizing the infrastructure in the livestock sector through different schemes of Government schemes. I have previously worked in various Livestock and Poultry Disease control programs, import and manufacture permission of Veterinary drugs and vaccines, feed additives/supplements, World organization of Animal Health (WOAH)-related issues, antimicrobial usage and resistance, One Health and zoonoses After joining the GoI, the root cause helped me in giving my best in framing of policies at central government.

The recognition of the fact that animal husbandry has a huge scope, which is a sunrise sector and can contribute to the country’s GDP, made me choose this profession.

Q. Is there someone who has inspired you the most? Are there any other women you have drawn inspiration from?

Dr. Lipi: My daughter, despite her age, motivates me to be calm, firm, and assess every situation, being unbiased. Also, a friend of mine who has motivated, been a constant support, and always guided me in each step of my life has given me the inspiration to explore the possibilities in every field.

My mother, who has taught me to smile at every situation and keep working hard to strive even in adverse conditions, inspires me every second of my life.

Q. What are your key responsibilities as a Deputy Commissioner in the Animal Husbandry Department, Government of India?

Dr. Lipi: As a Deputy Commissioner in the department, I have been working for the credit-linked schemes, which have given me an insight to a completely different role from being a veterinarian. The new task, which was assigned to me few years back has introduced me to new challenges but on the same hand has made me aware of the huge potential the livestock sector has. Being closely associated in formulation of policies at this level has given me confidence to contribute, or I must say, given me some share as an Indian national in the Nation’s development.

My role is in the implementation of these schemes and serving the sector in the best possible ways. The interaction and the feedback from the different stakeholders, which include farmers, bankers, entrepreneurs, various industry associations, different ministries, and organizations, help me in better implementation and promoting ease of doing business.

Q. Could you highlight some of the major poultry projects or initiatives you have worked on?

Dr. Lipi: There is a range of various projects that I have come across during my career so far, and I am doing great. More than the established poultry houses, it thrills me to see the small poultry farmers whose enthusiasm and courage to take up this business as a means of entrepreneurship development. Giving emphasis on the development of rural poultry, I have been associated with various Poultry schemes through which 192 projects have been assisted so far and for technology intervention in the poultry sector, more than 300 projects are assisted for both, technology-intervened poultry farms and modern poultry feed plants.

Q. What has been your most fulfilling achievement in your career so far?

Dr. Lipi: Being a veterinarian, I have been able to contribute and shape the digitization of schemes in my department, which has not only created a fair and transparent mechanism but also helped in the ease of doing business. The paperless journey and the entire process have been made simple with the portal development of the schemes. With the help of seniors and colleagues, the digitization of these schemes is something I profoundly count on as one of the achievements.

Also, in this journey, I got various opportunities from CLFMA, Poultry Federation of India (PFI), Vets In Poultry (VIP) etc. to create awareness and represent Government of India initiatives for the Poultry and Poultry feed sector amongst various stakeholders of the poultry sector.

Q. As a woman in a leadership role, did you face any challenges in this male-dominated field? If so, how did you overcome them?

Dr. Lipi: Being a mother of two lovely kids who never fail to keep me motivated and happy and give me reason to strive well, the support and encouragement from seniors and colleagues at the workplace has always been there. Yet, if we talk about the challenges, there are, of course, different challenges for both men and women. However, we should complement each other and collaborate as a team.

For me, even if it is the smallest of the tasks, we have to do it with full dedication and hard work, and then no one can stop you win every battle with flying colours. This is the principle I keep in my mind before I start my work every single day.

Q. Have you seen a shift in gender inclusivity within the animal husbandry sector over the years?

Dr. Lipi: Yes, definitely! From top bureaucrats to women entrepreneurs to lady veterinarians to pashu sakhis, to prani mitra, there has been a huge shift, and I think everyone is doing more than justice to the roles assigned to each one of them. A woman has a soft touch for everything that is assigned to her because she is a daughter, a sister, a friend, a wife, and most importantly, a mother. Therefore, like all other professions, women in this sector are also seen soaring high.

Q. Are there any specific government programs or schemes aimed at empowering women in this sector?

Dr. Lipi: Women can avail themselves of the benefits as individuals, private companies, FPOs, FCOs, JLGs, MSME, Section 8 company and Cooperatives under Animal Husbandry Infrastructure Development Fund (AHIDF) and National Livestock Mission – Entrepreneurship Development Programme (NLM-EDP). These are the credit-linked schemes where, 3 % interest subvention with a 25% credit guarantee under AHIDF and 50% capital subsidy under NLM-EDP. Also various State governments are running programs for women and giving financial aids to them. Pranimitra, pashu sakhi, Maitri etc are some of the ways by which we can empower women.

Q. With technological advancements, how is the poultry sector evolving?

Dr. Lipi: India has reached at second ranking in terms of egg production in the world, and the poultry sector is being looked at as a sunrise sector. With some incentives, better infrastructure, and disease-free conditions can help India in exports. There is the provision of availing financial assistance under the schemes for environmentally controlled Poultry farms, this has given access to technology-assisted poultry projects to avail the financial assistance.

Q. What does International Women’s Day mean to you personally?

Dr. Lipi: International Women’s Day (IWD), celebrated annually on March 8, is a global day recognizing the social, economic, cultural, and political achievements of women. It also serves as a call to action for accelerating gender parity. But personally, I believe every day should be celebrated as Women’s Day, celebrating the genesis of your existence, nurturing you, and supporting you throughout your life.

With the physiological differences and various other challenges women face every day, men at family and work should, if not priority, at least acknowledge.

Q. How can industries and governments work together to create more opportunities for women in technical and leadership roles?

Dr. Lipi: The Government and industries will have to walk hand in hand to create more opportunities for more women in technical and leadership roles by implementing extensive recruitment and promotion practices in both Government and private sector. Various mentorship, sponsorship programs, and skill development activities can be planned by both sectors to hone the qualities and involvement of women in every role.

Q. What message would you like to give to women professionals striving for excellence in their fields?

Dr. Lipi: To work with full dedication, courage, hard work, and the best utilization of time should be practiced by each one of us to achieve the success. Always fix a target and then chase it with a positive approach. The fruit of hard work and someone’s smile is the satisfaction which will make you happy and contented. Never forget to thank the almighty for what has been bestowed on you.

A very Happy International Women’s Day to all of you. Good luck and keep smiling.

FRANCE AT VIV ASIA 2025: SHOWCASING EXCELLENCE IN LIVESTOCK, ANIMAL FEED, AND ANIMAL HEALTH

Business France, the trade support agency, part of the French Embassy in Thailand, announces the participation of 38 companies at VIV Asia 2025. This initiative will highlight French expertise in livestock farming, animal feed, and animal health from March 12th to 14th in Bangkok. Find the Choose France banners across two halls:

  • Livestock Equipment and Genetics – Hall 1
  • Animal Feed and Health – Hall 3

France to showcase innovative solutions for livestock farming

The French Pavilion showcases its commitment to innovation, sustainability, and the ability to meet evolving consumer demands in strategic sectors:

  • 18% of the French pavilion will specialize in livestock equipment and genetics
  • 75% in animal feed
  • One company in consulting and recruitment
  • One company in freight services

From precision feeding to postbiotics : meet France’s top innovators

The French pavilion will showcase a selection of innovative companies. Asserva will introduce its selfifeeder ges station for precise feeding control. Difagri will launch a new monogastric range for poultry, while Idena will focus on reducing sow mortality. Newborn animal care will present Lactocare, a supplementary feed for sows. Nuqo will offer natural solutions for animal nutrition, and Obione will highlight patented products to combat cryptosporidiosis. Phytosynthese will present Aquanity, a botanical solution to boost the defenses of fish and shrimp. STI Biotechnologie will unveil Métalac, an innovative postbiotic, while Synetics Export will showcase Fertimax, a high-fertility straw. Finally, Technovet Export will offer solutions to improve animal health. Learn more about them and the full range of French expertise at Viv Asia.

The European Leader in Livestock Industry

France has a rich diversity in animal genetics, with over 200 breeds of domesticated mammals and 11 species of poultry. It provides a significant asset for its food sovereignty, especially in the face of climate change. In 2022, this sector contributed to the French trade surplus of over €355 million, with exports reaching €400 million. France is also a global leader in scientific research, focusing on enhancing the resilience of production systems. Notably, poultry exports alone reached €169 million, with cattle exports contributing €83.5 million.

Given this expertise, France is among the leading suppliers to Thailand in genetics, animal feed, and animal health solutions, including vaccines. Thailand, home to 3.5 million farmers, places a strong focus on poultry, with 90% of its farmers dedicated to raising chickens. Its among the top 5 global poultry meat exporters, with 1.98 billion heads.n 2024, Thai global exports (meat, animal feed, pet food, live animals, non-edible products) amounted to 320.674 million THB (approximately €9.1 billion). Thanks to advanced expertise in animal genetics and nutrition, animal welfare, and agricultural technologies, France offers tailored solutions for Thai producers seeking competitiveness in international markets.

Source : French customs, Business France and FranceAgrimer.

Glamac Strengthens Leadership with Appointment of Dr. Manish Chaurasia as AGM-Sales & Marketing-Key Accounts

Glamac International Pvt Ltd, a leading company in Poultry Nutrition, is pleased to announce the appointment of Dr. Manish Chaurasia as AGM- Sales & Marketing, Key Accounts. In this role, he will be instrumental in managing and growing relationships with high-value clients while developing marketing strategies to drive business growth and contributing to the company’s success.

Dr. Manish Chaurasia is a distinguished professional in the field of Veterinary Science and Animal Husbandry, with over 15 years of extensive experience in various capacities, including marketing, product management, farm management, disease diagnosis, and technical support. Born and raised in Madhya Pradesh, India, Dr. Chaurasia has built a remarkable career marked by his expertise and contributions to the animal nutrition and feed industry.

Dr. Chaurasia completed his graduation in Veterinary Science and Animal Husbandry from the prestigious Nanaji Deshmukh University of Veterinary Science in Jabalpur, Madhya Pradesh. His academic foundation laid the groundwork for his deep understanding of animal health, nutrition, and farm management. To further enhance his managerial and leadership skills, he pursued an Advanced Management Development Program from the UCD Michael Smurfit Graduate Business School in Dublin, Ireland, an opportunity by Alltech to continue his learning and professional growth.

Throughout his career, Dr. Chaurasia has worked with some of the leading feed manufacturers and feed additives businesses in India, specializing in monogastric animals. His roles have encompassed a wide range of responsibilities, from managing marketing strategies to providing technical support.

One of the notable milestones in Dr. Chaurasia’s career was his tenure at Alltech, a global leader in animal nutrition and health, where he served as the Marketing Manager for South Asia. In this role, he played a pivotal part in driving marketing initiatives, fostering business growth, through strategic vision and industry knowledge.

Dr. Manish Chaurasia’s career is a reflection of his passion for animal health and nutrition, coupled with his dedication to advancing the industry through innovation and excellence.

With this new addition, Glamac continues its commitment to strengthening its leadership and driving innovation in the industry.