At the Annual General Meeting for FY 2025–2026, held at Hotel Ramada Encore in Indore, Vetline, a division of Simfa Labs Private Limited, announced the launch of Immuity+, a scientifically developed solution aimed at strengthening poultry immunity and improving overall flock health. The key officials present at the product launch included Director Mr. Dilraj Singh Bhatia, Executive Director Mr. Sumeet Singh Bhatia and Dr. Amit Kumar Patra, General Manager (Sales & Marketing), who played a major role in presenting the product and outlining its benefits.
The growing need to enhance disease resistance in poultry while minimizing antibiotic dependence has accelerated the development of scientifically designed immunomodulatory products. Immuity+ is a novel formulation developed to support poultry immune competence through a synergistic combination of nutritional and bioactive components.
Formulation and Mechanistic Insights
Immuity+ comprises a precise blend of Beta glucan, Nucleotides, MOS, Alpha-monolaurin ,organic trace minerals (such as zinc and selenium), nutritional and antioxidant molecules. Each component is selected based on its established role in immune regulation and gut health.
Nutritional nucleotides and essential amino acids support rapid cell repair, enhance protein synthesis and immune function by reducing the energy burden of de novo synthesis during stress. Antioxidants reduce oxidative stress, preserving the functional integrity of immune cells, while organic trace minerals contribute to enzymatic defence systems and lymphocyte proliferation.
Immuno-physiological Effects
Immuity+ is designed to influence both innate and adaptive immune responses. It enhances the functional activity of macrophages, heterophils and natural killer cells and supports humoral immunity by promoting antibody synthesis. Additionally, the formulation contributes to improved gut integrity and supports the gut-associated lymphoid tissue (GALT), which plays a central role in avian immune defence.
Performance and Health Outcomes
Scientific evaluations suggest that supplementation with Immuity+ results in:
Increased resistance to infectious diseases
Lower morbidity and mortality rates
Improved feed conversion efficiency
Enhanced growth performance in broilers and sustained productivity in layers
Application and Compatibility
Immuity+ can be administered via feed or drinking water and is compatible with standard vaccination protocols and nutritional programs. Its flexible application makes it suitable for broilers, layers, and breeder flocks across various production systems.
Conclusion
Immuity+ is a science-based solution to keep poultry healthy. It works by improving nutrition and supporting gut health, which helps birds build stronger natural immunity. The product reflects Vetline’s commitment to providing sustainable and effective healthcare solutions for modern poultry production, supporting improved performance, productivity, and long-term farm profitability.
Marking a significant step towards global growth, Ravioza Group welcomes Dr. Srijit Tripathi to its leadership team to steer the organization’s next phase of growth.
In his new role as General Manager, Dr. Srijit will oversee strategic initiatives aimed at strengthening the group’s presence in global and domestic markets, enhancing brand positioning, and accelerating business development across geographies.
A seasoned veterinary professional, Dr. Srijit brings extensive experience in animal health, nutrition, and techno-marketing. Over the years, he has built deep expertise in product development, technical services and market expansion. His ability to integrate scientific knowledge with practical field application has enabled him to deliver consistent value across diverse markets. He has also been actively involved in conducting technical seminars, managing customer relationships, and supporting business growth through innovative strategies.
Dr. Srijit holds a strong academic background in veterinary sciences and has been associated with leading organizations in the animal health industry, contributing significantly to product positioning and market development.
Ravioza Group, A renowned house in the poultry industry, founded by Dr. Dinesh Kumar Arora, is simultaneously advancing its capabilities with Biozene’s new state-of-the-art manufacturing facility, reinforcing its commitment to quality, innovation, and scalability.
With a clear focus on innovative and precision-driven solutions and building trust among partners and customers, the organization aims to set new benchmarks in animal health and nutrition.
Dr. Tripathi’s appointment marks a significant step in Ravioza Group’s journey towards becoming a globally recognized and trusted name in the industry.
VIV Select India 2026 Show Preview: Marking a New Chapter for the Country’s Livestock and Poultry Sector
Global expertise meets local partnerships; the three-day show introduces a complete feed to food platform for India’s fastest-growing agribusiness sector
VIV Select India 2026 takes place from 22–24 April 2026 at Yashobhoomi Convention and Expo Centre, New Delhi, introducing the globally established VIV Worldwide platform to the Indian market for the first time. The three day business to business exhibition brings together international and domestic suppliers, industry leaders, and decision makers at a pivotal moment for India’s rapidly expanding animal protein sector.
Organised by VNU Exhibitions Europe, the international division of Royal Dutch Jaarbeurs, in strategic partnership with the Poultry Federation of India (PFI), VIV Select India has been developed as a long term platform to support technology transfer, business growth, and international collaboration within India’s livestock and animal protein industries.
Exhibitors and Technologies on Display VIV Select India 2026 features over 130 exhibitors, representing a strong mix of Indian and international companies. Participation spans Europe, the Middle East, and Asia, underscoring India’s growing importance as a destination for innovation, investment, and long term collaboration in animal protein production.
The event is supported by a broad coalition of national and regional industry associations, reinforcing its role as a unifying platform for poultry, dairy, and allied livestock sectors.
The exhibition floor presents a comprehensive cross section of technologies and services designed to enhance productivity, efficiency, sustainability, and product quality across animal protein production. Visitors can expect solutions ranging from automation and precision systems to animal health, biosecurity, processing, and digital tools.
International and Indian companies such as Big Dutchman, JBT Marel India, Viscon Hatchery Automation, De Heus Animal Nutrition India, FAMSUN, Venky’s India, and Himalaya Wellness Company are among those confirmed—alongside many other technology providers serving integrators, producers, processors, and service companies.
VIV Square: Knowledge Exchange at the Core
VIV Square opens with a formal inaugural ceremony marked by the presence of senior industry leaders and government representatives, including Mr. Jeroen van Hooff, President & CEO of Royal Dutch Jaarbeurs and VNU Group, Mr. Ranpal Dhanda, President of the Poultry Federation of India, and Prof. S.P. Singh Baghel, Honorable Minister of State for Fisheries, Animal Husbandry & Dairying. The opening is further distinguished by participation from key public and diplomatic stakeholders such as Ms. Varsha Joshi, Additional Secretary, Department of Animal Husbandry & Dairying, Government of India, H.E. Ms. Marisa Gerards, Ambassador of the Kingdom of the Netherlands, and Shri Mahipal Dhanda, Education Minister of Haryana.
Across the three days, the programme includes expert-led sessions addressing critical developments in poultry production, dairy advancement, and animal health. Industry leaders from companies including Viscon Hatchery Automation, De Heus Animal Nutrition, JBT Marel, Venkateshwara Hatcheries (Ventri Biologicals), MSD Animal Health, HIPRA, CEVA, Holm & Laue, Binsar Farms, and Verka Dairy are all to share insights on topics such as automation and AI in production systems, nutrition strategies, processing performance, international dairy collaboration, and advances in vaccines and biologicals.
Patrick van Rooij, Project Manager – VIV Select India shares, “The poultry and livestock sectors are entering a phase where scale must be matched by efficiency, resilience, and smarter use of technology. VIV Select India has been developed to support that shift—by connecting the value chain, facilitating knowledge exchange, and giving professionals direct access to solutions that work in real production environments. This platform is as much about dialogue and learning as it is about business. Our goal is to create conversations that lead to stronger partnerships, better decisions, and long term value for the industry as a whole.”
Registration and Visitor Information
VIV Select India 2026 is open exclusively to trade professionals active across the animal protein and livestock value chain, including producers, integrators, processors, veterinarians, feed manufacturers, technology providers, consultants, policymakers, and industry media.
Visitor admission is free of charge and includes access to the full exhibition floor as well as all sessions at VIV Square, the show’s integrated knowledge programme. Advance online registration is recommended to ensure smooth entry and timely access to event updates and programme scheduling. The show is open during the event dates from 10:00 to 18:00.
Visitors can register online at india.viv.net/registration.
Dr Anjan Goswami, (author) Strategic Consultant (Know more …)
On the morning of March 4, 2026, the Strait of Hormuz, a 33-kilometer chokepoint between Iran and Oman, ceased to function as the world’s most vital energy corridor. Tehran, retaliating against coordinated US-Israeli strikes on its nuclear and military infrastructure, mined the waterway and threatened all commercial shipping. In a single stroke, 20% of global crude supply and over 85% of India’s LPG imports were placed in jeopardy.
The shockwaves struck India’s ₹3.5 lakh crore poultry economy almost immediately, hitting the egg-laying (layer) and broiler (chicken meat) sectors through different but equally devastating channels.
This is the story of how a war 3,000 kilometers away lit a fire at India’s farm gate.
I. Fire in the Gulf: The Energy Architecture Behind the Crisis
The Strait of Hormuz carries ~20% of the world’s petroleum liquids and an equivalent share of LNG annually. India imports 85% of its crude oil, with half transiting Hormuz, and the Gulf supplies 90%+ of its LPG imports. For India’s poultry sector, the devastating blow came not from crude, whose retail price pass-through is gradual, but from LPG and LNG: the gases that power restaurant kitchens, hatchery incubators, feed-processing mills, cold storage, and fertiliser plants simultaneously. Maritime insurance for Gulf-bound vessels surged over 1,000% within days. The government invoked the Essential Commodities Act, directed refineries to maximise LPG output, and prioritised household and CNG supply, leaving the commercial food service sector, India’s largest channel for both egg and chicken consumption, to face an acute supply vacuum.
India holds no strategic reserves of LPG or LNG. Unlike crude oil, these cannot be stockpiled. The disruption at Hormuz has exposed a structural vulnerability hiding in plain sight.”
II. Restaurants Close, Orders Evaporate: The Shared Demand Catastrophe
Commercial LPG – the 19-kg cylinder that powers every hotel, dhaba, cloud kitchen, caterer, and QSR outlet in India became critically scarce within days of the blockade. The government’s allocation framework deprioritised food service. The consequences struck both the egg and broiler supply chains simultaneously and with equal severity.
AHAR estimates food service accounts for 25–30% of total egg consumption in major metros; the food service channel’s share of urban broiler meat offtake is estimated at 35–40%. The simultaneous collapse of this channel is producing a paradox in both sectors: input costs are rising at farm level while buyer-side demand has imploded at the same moment. Egg prices at some wholesale markets have softened despite rising production costs; broiler demand in organised channels is contracting even as retail prices at surviving outlets spike amid supply disruptions.
“When restaurants shut, the first items off the menu are egg dishes and chicken preparations. Cancellations are coming from hotels, caterers, and QSR outlets simultaneously.” — Regional distributor, Hyderabad.
LAYER SECTOR — EGG PRODUCTION & EXPORT MARKETS
III. The Layer Sector: Export Routes Severed, Farm Economics Inverted
India is the world’s third-largest egg producer with annual output exceeding 14,200 crore eggs. The country exported ~₹1,500 crore worth of table eggs in 2024-25, with Namakkal in Tamil Nadu accounting for 80–90% of all shipments. That hard-won franchise is now under existential threat.
Figure 1 — India Egg Export: Value (₹ Crore) & Volume (Billion Eggs) | 2017-18 to 2025-26P
With the Strait closed, vessels bound for UAE, Saudi Arabia, Kuwait, Oman, and Qatar are rerouting around the Cape of Good Hope, adding 10–15 days of transit time. Shipping liners have imposed emergency surcharges, resulting in a three- to five-fold per-container cost increase. Around 40,000–45,000 Indian containers are stranded in transit, with cargo worth $1–1.5 billion in limbo. For perishable egg exporters, where shelf-life and temperature continuity are non-negotiable, these conditions render the majority of consignments commercially unviable. Namakkal exporters have confirmed wholesale cancellations. GTRI estimates India’s total agri-food exports worth USD 11.8 billion to West Asia are at risk. The rupee at a record low of ₹92.28/dollar offers no real offset, dollar-denominated freight surcharges negate the currency benefit entirely.
“India’s egg exporters had finally broken into premium Gulf markets. Now, with freight costs tripling and buyers uncertain about timelines, we cannot confirm a single order.” — Egg exporter, Namakkal cluster
At the domestic farm gate, the layer sector faces a textbook cost-price inversion. The NECC egg rate stood at ₹3.80/egg in early March 2026, well below the estimated production cost of ₹4.65–4.75/egg. With feed costs under fresh upward pressure and energy costs rising, breakeven is likely to climb to ₹5.00–5.25 or higher. The food service demand collapse is simultaneously suppressing prices, the classic layer farmer’s nightmare. Smaller farms that only recently returned after the FY23-24 loss cycle face the prospect of a second successive crisis before full financial recovery.
BROILER SECTOR — CHICKEN MEAT & SUPPLY CHAIN
IV. The Broiler Sector: The Food-Service Pipeline Breaks
The broiler sector’s crisis is rooted in the catastrophic destruction of its primary urban demand channel. Chicken, from biryani and butter chicken to fried chicken at QSR chains, is the dominant animal protein on the Indian restaurant menu. With commercial LPG near-halted across major cities, the food service channel, absorbing 35–40% of all urban broiler offtake has effectively shut down. Broiler production is even more feed-intensive than egg production, with feed constituting 70–72% of live weight production costs. Pre-war, producing 1 kg of live broiler cost ₹95–100 in major Andhra Pradesh and Telangana clusters; with maize under pressure from fuel-driven logistics costs and soybean meal tight globally, that cost is rising toward ₹110–115/kg. Farm gate prices, which peaked at ₹151/kg in November 2025, are being pulled in contradictory directions: downward by the food service demand collapse, upward by the supply-side cost shock.
Cold chain and processing face compound stress: refrigerated transport operators are passing fuel surcharges to processors; cold storage facilities are managing higher electricity tariffs; and the interstate live bird transport network connecting Andhra Pradesh, Telangana, and Maharashtra to metros is becoming unreliable and expensive. Localised gluts are appearing at the farm level even as retail chicken prices in metros begin to spike. Most critically, the supply pipeline is contracting: early signs of reduced day-old chick (DOC) placements are emerging as farmers anticipate sustained losses. A 20–25% reduction in placements now will translate to an equivalent production contraction in 6–8 weeks, the standard grow-out cycle, very likely triggering a sharp price spike on the other side of the current demand-led depression.
“The broiler market is caught between two fires. The restaurants that buy our birds cannot get gas. Our own costs rise every week with fuel and feed. There is no breathing room.” — Integrated broiler producer, Andhra Pradesh
The structural divide between large integrated players — Suguna, Venky’s, IB Group, Shalimar, Premium, Baramati — and independent contract farmers is widening sharply. Integrated players can absorb cost shocks through vertical integration; independent contract farmers are fully exposed to the feed cost spike while losing their primary buyers. The crisis threatens to accelerate consolidation at the direct expense of India’s vast network of small and medium poultry entrepreneurs across India, especially from Andhra Pradesh, Telangana, and Tamil Nadu, and Maharashtra.
V. Feed Costs, Price Reality and the Crisis in Numbers
Feed costs, comprising of 67% of layer and 71% of broiler production costs, are the shared vulnerability binding both sectors to Gulf geopolitics. The Indian crude basket jumped 40% between January and March 2026, with diesel cost pressure feeding directly into inter-state maize and soya transport. The medium-term threat is more alarming: India imports ~40% of its total fertiliser from the Gulf. With LNG to fertiliser plants running at ~70% of actual need, major urea producers, including IFFCO, have suspended operations. A fertiliser shortage heading into the Kharif season, accounting for 55% of India’s crop output, could structurally reduce maize and soybean production in 2026-27, locking in elevated feed costs well after any military resolution of the conflict.
Figure 2 — Price Trends: NECC Layer Egg Rate & Broiler Farm Gate Price | Jan 2025 – Mar 2026 | Shaded = conflict period
Figure 3 — Production Cost Breakdown & War Impact Severity Score: Layer vs. Broiler Sector
VI. Government Response and the Policy Gaps That Must Be Closed
The government’s crisis response contains significant blind spots for the agri-food sector. The ECA allocation framework explicitly deprioritises commercial food service and food processing; there is no strategic reserve for LPG or LNG. The broader macroeconomic environment provides no cushion: ICICI Bank has cut its FY27 GDP forecast 50 basis points to 7.0%; Standard Chartered estimates the current account deficit could reach 2.5% of GDP; the Sensex is down ~10% year-to-date; and banks are tightening credit precisely when poultry farmers need working capital most. Commerce Secretary Rajesh Agarwal has signalled a relief package for exporters — but for perishable, time-sensitive sectors like poultry, medium-term promises deliver no immediate relief.
VII. Urgent Action Required: Layer, Broiler and Structural Reform
Layer sector — immediate priorities
• Emergency credit lines for layer farmers at ₹3.80/egg NECC rates; prevent forced flock liquidation
• Dedicated commercial LPG allocation for egg-processing and value-addition units
• APEDA-led emergency market diversification: fast-track protocols with buyers in East Africa, Southeast Asia, and Central Asia
• Temporary import duty relief on soybean meal, canola meal, and DDGS alternatives
Broiler sector — immediate priorities
• Emergency LPG allocation to food service operators — Dhabas, QSR chains, hotel kitchens to prevent permanent demand channel destruction
• Cold chain support: targeted diesel relief for refrigerated transport operators
• DOC protection: forward purchase commitments to sustain hatchery placement rates and prevent the 6–8 week supply crunch
• State federation coordination to sustain contract farmer relationships; prevent mass exit of small operators
Structural reforms — both sectors
• Build strategic LPG/LNG buffer stock capacity: the absence of any reserve has been catastrophically costly
• Scale up on-farm solar energy: MNRE’s poultry solar scheme should be expanded with enhanced capital subsidies; the economic case is now unarguable
• Feed resilience: integrate DDGS from the Ethanol Blending Programme at scale; invest in alternative protein feed research
• Explore the International North-South Transport Corridor (INSTC) as an alternative agri-export route less exposed to Hormuz disruption
VIII. Conclusion: Both Sectors at a Crossroads
The West Asia war of 2026 has struck India’s poultry sector through channels no conventional risk model had fully mapped. For the layer sector, the crisis has simultaneously severed the export lifeline and collapsed domestic food service demand, while inverting the farm gate economics small layer farmers depend upon. For the broiler sector, the destruction of the food service channel strikes at the heart of its urban demand model, while cost pressures trigger the DOC placement contraction that will create its own supply shock in Q2 2026. The Strait of Hormuz,3,000 kilometres from Namakkal’s egg farms or Hyderabad’s biryani clusters, has proven itself a decisive variable in Indian poultry economics.
India’s poultry sector has survived feed cost crises, avian influenza, demonetisation, COVID-19, and successive boom-bust cycles. Its entrepreneurial resilience, the institutional depth of NECC, and the sheer scale of domestic protein demand remain powerful structural advantages. But the speed and complexity of this crisis demand a policy response that matches its severity, and an honest reckoning with the structural vulnerabilities the war has so brutally exposed.
“The poultry industry has never faced this combination of pressures simultaneously. But it has survived every crisis before. The key this time is speed — of government response, of market adaptation, and of strategic thinking.”
Supply chain resilience, energy sovereignty, and export market diversification are no longer planning aspirations. For India’s layer and broiler farmers alike, they are existential imperatives. The fires of West Asia are burning at the farm gate.
NUQO Animal Nutrition India Announces Two Key Appointments in North India to Drive Market Expansion
Bengaluru, 09.03.2026 – NUQO Animal Nutrition India Pvt. Ltd. has announced the appointment of two experienced professionals, Yogesh Srivastav and Prashant Kurele as Regional Sales Managers in North India, where they will be responsible for driving market expansion and customer partnerships across their respective regions. Further strengthening its commercial team as the company continues to expand its presence in the Indian animal nutrition market.
Yogesh Srivastav joins NUQO with over ten years of experience in animal nutrition and poultry business development. Prior to joining NUQO, he held key roles at Cargill Animal Nutrition and Huvepharma, where he managed strategic accounts and contributed to business growth across Uttar Pradesh and Uttarakhand.
Prashant Gupta has more than a decade of experience in animal health and poultry sales. He has worked with leading organizations such as MSD Animal Health, Zoetis India Ltd., Virbac Animal Health India Pvt. Ltd. and Provimi Animal Nutrition India Pvt. Ltd., building strong expertise in market development and customer engagement.
Both professionals will report to Dr. Krishnamurthy, Commercial Director – South Asia at NUQO Animal Nutrition India.
Commenting on the appointments, Neeraj Kumar Srivastava, Managing Director – South Asia atNUQO Animal Nutrition India, said “India continues to be a key growth market for NUQO, and strengthening our commercial team is essential as we expand our footprint. Yogesh and Prashant bring valuable industry experience and market understanding, and I am confident they will contribute significantly to delivering value to our customers and partners.”
Dr. Krishnamurthy, Commercial Director – South Asia, added: “North India is a key market for NUQO, and strengthening our commercial capabilities in this region is a priority for us. Yogesh and Prashant bring strong field experience and proven track records in customer engagement and business development. Their addition to the team will help us further expand our reach and deliver innovative nutritional solutions that support the productivity and sustainability goals of our customers.”
Reena Rani, Head of Marketing – South Asia, also commented: “At NUQO, we believe strong teams drive strong brands. With Yogesh and Prashant joining our commercial team, we are further enhancing our ability to support customers with innovative solutions and closer market engagement. Their addition reflects NUQO’s commitment to building a dynamic and customer-focused organization in India.”
NUQO continues to strengthen its presence in India in delivering innovative, sustainable solutions for the animal nutrition industry.
Poultry TRENDS Exclusive: In Conversation with the Founder Members of Hello Protein.
In this special interaction with Poultry TRENDS, Mr. O.P Singh and Mr. Karan Singh – the founder members of HELLO PROTEIN share the vision, purpose, and long-term objectives behind this nationwide public awareness initiative.
Conceptualized as a structured movement to strengthen protein literacy across India, Hello Protein aims to address the growing nutritional gap through credible information, industry collaboration, and responsible advocacy. The founders discuss the strategic roadmap of the initiative, the role of the Indian poultry sector in combating protein deficiency, and the importance of unified industry participation.
What is the long-term vision and purpose of launching the Hello Protein movement?
OP Singh & Karan Singh: Every human being in the next generation needs protein security ensuring not only improvement in their health parameters but also efficiency in their lives. Every Indian citizen deserves qualitative protein inputs in their daily diet. Protein deficiency doesn’t just harm individuals – it quietly drains corporate India. In a knowledge – driven economy where productivity depends on mental agility, nutrition is no trivial issue.
To bring this vision alive, we are spearheading a countrywide initiative called “HELLO PROTEIN”. The movement aims to spark conversations, debunk myths, and encourage Indians to consciously incorporate more protein into their daily diets. The initiative is designed to reach diverse segments from urban professionals and students to homemakers and fitness enthusiasts – by simplifying scientific information and converting it into practical, culturally relevant advice, supported by expert insights, public-awareness campaigns, and collaborations with nutritionists. Hello Protein strives to make protein education both accessible and engaging.
India is often described as facing a silent protein crisis. Why is this crisis not visible yet so serious?
OP Singh: Protein crisis in India is an untold story as yet. The protein deficit problem should be educated about properly in the ration because in a plate full of foods, a minimum of 1/4 th of the plate should contain a protein-rich food. We ourselves as an industry have decided to conduct an education program called “HELLO PROTEIN”.
India faces a silent protein crisis because 7 out of 10 citizens are protein-deficient, yet this malnutrition is hidden behind calorie-sufficient but nutrient-poor, carb-heavy diets. It is serious because it leads to long-term health issues, weak immunity, muscle loss, and chronic diseases, rather than immediate, visible starvation, often caused by low awareness and cultural eating habits.
Why the Crisis is Not Visible:
The “Fullness” Illusion: Most Indian diets are high in carbohydrates (rice, wheat) but low in quality protein, meaning people feel full but are malnourished.
Cultural & Genetic Factors: With roughly 39% of the population vegetarian and 81% avoiding certain meats or eggs, many rely on incomplete protein sources.
Lack of Awareness: 93% of urban Indians do not know their daily protein needs, and many wrongly believe their cereal-heavy diet is sufficient.
Affordability & Accessibility: While often a myth, protein-rich food can be expensive, leading low-income households to rely on cheaper calories.
Why the Crisis is Serious:
Long-Term Health Consequences: Deficiency causes chronic issues like low immunity, poor muscle health, fatigue, and lower cognitive development in children.
High Prevalence: Studies show 80% of Indian diets are protein-deficient.
Impact on Productivity: Protein is essential for tissue repair and energy, affecting overall physical strength and economic productivity.
Not Just for the Poor: The deficiency spans income levels, with many wealthier households also failing to meet recommended protein levels.
Are vegetarian diets in India sufficient in protein if planned correctly, or do they need diversification? What role can affordable protein sources like eggs & poultry play in national nutrition security?
OP Singh: Vegetarian diets in India can be sufficient in protein if planned correctly, but for many, they currently require greater diversification to meet daily requirements. While traditional combinations like dal-rice (pulses and cereals) provide complete protein profiles, widespread protein deficiency persists due to over-reliance on carbohydrates and a lack of variety in daily meals.
Affordable animal-based sources like eggs and poultry are increasingly recognized as essential to closing this protein gap and ensuring national nutrition security. Despite the potential for adequacy, studies show that up to 84% of Indian vegetarian diets are protein-deficient. Eggs are among the most cost-effective sources of high-quality protein available in India. Animal protein in eggs and chicken contains all nine essential amino acids in the right proportions, making them superior to plant-based proteins for muscle building and repair. For millions, adding affordable and accessible sources like eggs and poultry is a necessary strategy for national nutrition security.
Let’s Junk Those Junk Food Ads – Recently Britain has implemented a statutory ban on advertising unhealthy food & the U.S. has also released a dietary guideline for Americans 2025-2030. What are your comments on this?
Karan Singh: Britain’s statutory ban on pre-9 pm and online ads for high-fat, salt, and sugar (HFSS) foods, combined with the U.S. Dietary Guidelines for 2025-2030 emphasizing reduced processed foods, represents a major, necessary shift toward proactive public health policy. These actions aim to curb obesity, particularly in children, by reducing marketing exposure and shifting food preferences.
It is a very good initiative & effort done by both countries; even in India, the Indian Council of Medical Research & Indian Institute of Nutrition should give some guidelines to the public so that the consumers will understand the addition of protein in their diet, because it will not only enrich the lifestyle & healthy situations but also encourage the newer generation to be more different than the current deficit protein nation.
Beyond policy, how important is nutrition education and awareness in correcting protein imbalance?
Karan Singh: Nutrition is a fundamental component of nursing education and is essential to providing high-quality care across the spectrum of healthcare. Positioning protein within a broader nutrition agenda is essential for improved health outcomes. While policy can improve accessibility to protein-rich foods (e.g., through fortification or school meals), education empowers individuals to choose, prepare, and consume these foods effectively.
In summary, while policies focus on increasing the supply of protein through Mid-Day Meals or Public Distribution Systems, nutrition education is essential to ensure that this protein is utilized by the intended population, correcting the “knowledge gap” that often drives protein deficiency.
If you had to give one message to Indian households about protein, what would it be?
OP Singh & Karan Singh: Treat protein as a daily essential, not occasional supplement. Indians are estimated to consume less protein than recommended. WHO recommends 1 gm of protein per Kg of your body weight should be consumed. Every unit of qualitative protein ensures a healthy life; therefore, every plate of food in the household deserves either egg or chicken based on its safety norms & nutrient quality. In a fast-paced urban world, protein is strength—and a well-nourished India is a stronger, sharper, and more productive India.
Strong families are built at the dining table, and a stronger India begins with adequate protein.
Let’s Join hands & make our nation protein deficit free with HELLO PROTEIN.
If this mission resonates with you, do drop your ideas/ comments/ suggestions at: helloproteins25@gmail.com
On the occasion of International Women’s Day, Poultry TRENDScelebrates the inspiring contribution of women who are shaping the future of the poultry industry. In the dynamic field of poultry exhibitions—where innovation, networking, and knowledge sharing come together—women professionals are playing a vital role in connecting industry stakeholders and driving growth.
In this special interaction, we speak with P. Radhika, a leading professional in the Indian poultry exhibition sector, about her journey, the challenges she has faced, and her vision for encouraging more women to participate in the industry.
PoultryTRENDS: Please briefly tell us about your background and professional journey.
Radhika: I have over 12 years of experience in the events and exhibitions industry, with more than a decade dedicated to the poultry sector. I joined IPEMA / Poultry India in 2014, and since then my journey has focused on managing large-scale industry events, international collaborations, and stakeholder engagement.
As the Senior Operations Head, I oversee the operational planning and execution of key initiatives such as the Poultry India Expo, Knowledge Day seminars, and industry programs. It has been very rewarding to contribute to the growth of Poultry India into one of the world’s largest poultry exhibitions, bringing together global industry leaders, associations, and innovators on a single platform.
PoultryTRENDS: What challenges have you faced as a woman in this field, and how did you overcome them?
Radhika: The poultry and exhibition industry has traditionally been male-dominated, so establishing yourself and gaining recognition can sometimes be challenging. However, I focused on dedication, professionalism, and consistently delivering results.
The encouragement and support from the IPEMA leadership, committee members, and industry stakeholders helped me grow with confidence. Their trust and guidance allowed me to take on greater responsibilities and develop strong operational and leadership skills. Over time, these challenges became opportunities for learning and growth.
PoultryTRENDS: How do you balance your professional responsibilities with your personal life?
Radhika: Balancing professional and personal life requires effective planning, time management, and the support of family and colleagues. My role involves coordinating large-scale events and working closely with industry stakeholders, which can be demanding, especially during major exhibitions.
I am fortunate to have the encouragement of my family as well as the support of my team at IPEMA. We are a dedicated team of around 25 members working with strong commitment towards the success of Poultry India, and their cooperation and teamwork make it possible to execute such large international events successfully.
PoultryTRENDS: What does International Women’s Day mean to you personally and professionally?
Radhika: International Women’s Day is a celebration of the achievements, strength, and contributions of women across all sectors. Personally, it reminds me of the importance of support systems—family, mentors, and colleagues—who help women grow and succeed.
Professionally, it is an opportunity to recognize and encourage more women to take leadership roles in industries like agriculture and poultry. It is also a time to highlight the progress women have made and inspire the next generation to pursue their ambitions with confidence.
PoultryTRENDS: How has the guidance and encouragement from the IPEMA committee helped you in managing large-scale events like the Poultry India Expo?
Radhika: The guidance and encouragement from theIPEMA committee and its member companies have played a very important role in successfully organizing large-scale events like the Poultry India Expo. As IPEMA currently represents 55 member companies, it is my responsibility to understand and support their needs while ensuring that our initiatives add value to their businesses. At the same time, I consider it a continuous learning experience—interacting with our members, understanding their perspectives, and receiving their suggestions and guidance motivates me to keep improving and contribute more effectively to the growth of the association.
I feel deeply grateful to have worked under the guidance of respected leaders such as Shri Chakradhar Rao Potluri, Shri Anil Dhumal, Shri Harish Garware, Shri Shirish Dhopeshwar (our past Secretary), Shri Srikanth Manchala (our present Treasurer), and our present President Shri Uday Singh Bayas. Each of them has given me the opportunity to prove myself and entrusted me with important responsibilities.
Their suggestions, advice, and continuous guidance have taught me invaluable lessons about leadership, planning, and how to organize a world-class international event. These experiences have been instrumental in shaping my professional growth and strengthening my ability to manage complex operations within the organization.
Team Poultry India
At IPEMA, we also have a dedicated team of around 25 members who work with strong commitment towards the success and growth of Poultry India. As the Senior Operations Head, I am truly thankful to our entire team for their continuous support, coordination, and hard work in executing one of the world’s largest poultry exhibitions, the Poultry India Expo. Their teamwork, dedication, and professionalism play a vital role in ensuring the successful planning and seamless execution of every edition of the event.
PoultryTRENDS: How has your family supported you throughout your professional journey in the poultry industry?
Radhika: Family support has played a very important role in my professional journey. I am truly grateful to my parents, Shri Narsing Rao and Smt. Hema Latha, whose encouragement and values have always motivated me to work hard and stay committed to my responsibilities. Their constant support has given me the confidence to pursue my career and handle challenges with determination.
I also receive immense motivation from my daughter Keerthana and my siblings Ramu and Deepika, along with my sister-in-law Harika, who have always encouraged me and stood by me throughout my journey. Their understanding and support help me maintain a healthy balance between my professional responsibilities and personal life.
Their belief in me has been a strong source of strength and inspiration, enabling me to continue contributing with dedication to IPEMA and Poultry India.
PoultryTRENDS: On the occasion of International Women’s Day, what message would you like to share with young women?
Radhika: My message to young women is to believe in yourself and never hesitate to pursue opportunities in any field you are passionate about. With dedication, continuous learning, and confidence, women can achieve great success.
It is also important to seek guidance from mentors and stay connected with supportive professional networks. With the right mind-set and determination, women can play a significant role in shaping industries and creating a positive impact on society.
The XV International Scientific and Practical Conference and Exhibition “Veterinary Medicine in the Agro-Industrial Complex” to be held in Novosibirsk
From June 2 to 4, 2026, leading experts will address key veterinary issues in the agro-industrial complex, assist veterinary professionals in agricultural production to achieve better performance, and help resolve production-related challenges. The event is supported by the National Union of Pig Breeders, the National Union of Poultry Producers, the National Union of Beef Producers, and the National Union of Dairy Producers “Soyuzmoloko.”
“Veterinary Medicine in the Agro-Industrial Complex” has been held annually since 2011. The conference focuses on modern tools and methods for ensuring animal health at industrial enterprises, diagnostic challenges, current infectious diseases, and effective anti-epizootic measures.
“This is truly a place where common issues across all sectors can be discussed and feedback can be received. We are not afraid of discussions — it is precisely through dialogue that new paths for the development of the industry emerge,” noted Andrey Mukovnin, Deputy Director of the Veterinary Department of the Ministry of Agriculture of the Russian Federation. “The event is expanding both in terms of the number of participants and the categories represented.”
Program:
Post-mortem examination sessions in the areas of “Veterinary Medicine in Pig Farming”, “Veterinary Medicine in Poultry Farming”
Plenarysession;
Joint session of the Expert and Advisory Council on Veterinary Medicine and meetings on the topics:
“Veterinary Medicine in Pig Farming”, “Veterinary Medicine in Poultry Farming”, “Veterinary Medicine in Cattle Farming”
Round-table discussions in the areas of
“Veterinary Medicine in Pig Farming”, “Veterinary Medicine in Poultry Farming”, “Veterinary Medicine in Cattle Farming”
Round table on laboratory diagnostics: quality of domestic diagnostic kits, comparative testing;
Satellite events.
Traditionally, round tables will be held in a live format, where production requests, scientific opportunities, and the position of the state veterinary service are discussed. Current issues with the most relevant infections will also be addressed: PRRS, ASF, and streptococcal infections in pig farming; avian influenza in poultry farming; clostridiosis in cattle farming.
Key discussion topics include: Infectious diseases, vaccination and immunity, antibiotics, laboratory diagnostics, biological protection of the enterprise, and more.
The conference is accompanied by a full-scale exhibition featuring:
Veterinary drugs, vaccines, disinfectants, and more;
Laboratory equipment and laboratory services;
Innovations, automation, and digitalization in the agro-industrial complex;
Feed and feed additives;
Construction technologies and engineering solutions for livestock and poultry farming, and by-product disposal;
Scientific organizations and projects for the agro-industrial complex;
Media.
The exhibition provides an opportunity not only to discuss issues and challenges but also to explore the latest technologies, products, and equipment firsthand.
The event is based on a practice-oriented approach; the program is designed according to the daily requests and challenges faced by the industry. A full program is planned, with participation from veterinarians, zootechnicians, engineers, and other specialists from agricultural enterprises.
Registration:
Participants can register for the conference on the official website: https://conference.veterina.ru/. Seats are limited.
Bangkok, Thailand – 9 March 2026 – The Advanced Poultry Nutrition Forum 2026 (APNF 2026) will bring together senior poultry nutritionists, technical managers, feed formulators, and production leaders for a high-level, one-day technical forum in Bangkok, held immediately prior to VICTAM Asia 2026.
Positioned as a focused, application-driven platform, APNF 2026 is designed for professionals responsible for translating genetic progress into measurable commercial performance in both broiler and layer operations.
Bridging Genetic Progress with Nutritional Execution
Modern poultry genetics continue to advance at an unprecedented pace. Yet achieving the full biological and economic potential of today’s birds requires more than incremental formulation adjustments. It demands alignment between genetic capability, nutrient supply, and operational precision.
APNF 2026 is structured around this integrated theme—connecting genetic potential with practical nutritional execution for both broilers and layers.
Technical leaders from Aviagen and H&N International will lead dedicated breakout sessions addressing:
Genetic potential and realistic performance expectations
Current field performance: facts, data, and industry observations
Economic implications of performance gaps
Evaluating operation-level results to identify improvement opportunities
These sessions are designed to help participants critically assess their own flock performance while understanding the biological and financial realities shaping modern production systems.
From Potential to Performance: Precision Nutrition in Practice
Building on the genetic foundation, the Forum advances into applied nutritional strategy — translating performance targets into feed programs that deliver consistent, repeatable results.
For both broilers and layers, technical sessions will explore:
Situational nutrition strategies
Net energy systems and modern energy evaluation
Functional amino acid application
Precision feeding approaches aligned with genetic objectives
Rather than treating genetics and nutrition as isolated disciplines, APNF 2026 presents them as interdependent drivers of efficiency, uniformity, and return on feed investment.
Advanced Perspectives in Formulation, Additives and Gut Health
Complementing the genetics and core nutrition discussions, respected industry specialists will contribute applied insights into formulation science and feed optimization.
Contributing experts include:
Prof. Julian Wiseman (Ecolex) – Feed additive evaluation and energy value assessment
Ian Mealey (Datacor) – Data-driven formulation and nutrient modeling approaches
Arno van de Aa (Orffa)—Practical strategies for optimizing gut microflora and nutrient utilization
Together, these sessions extend the discussion beyond theory, equipping participants with tools to manage ingredient variability, improve nutrient precision, and strengthen feed efficiency under commercial conditions.
A Strategic Pre-VICTAM Technical Platform
Held one day before VICTAM Asia 2026, APNF 2026 offers a concentrated technical environment ahead of broader industry engagement.
Participants will have the opportunity to:
Gain forward-looking insight from global genetics and nutrition leaders
Engage in focused, peer-level technical exchange
Refine formulation and performance strategies prior to exhibition activities
Unlike exhibition-style presentations, the Forum format prioritizes in-depth discussion, practical application, and meaningful professional interaction.
Registration Information
Attendance is intentionally limited to maintain a high-level technical environment. With strong industry interest and seats filling steadily, early registration is strongly encouraged.
Registration fees will increase in March 2026.
For full program details and registration information, click here.
Dhumal Industries Unveils Next-Generation 50-Inch Direct Drive Ventilation Fan for Poultry & Livestock Houses
Engineered for efficiency, longevity, and lowest lifetime cost—designed and manufactured in India
Nashik, India: Dhumal Industries, one of India’s most respected names in poultry and livestock equipment engineering, has announced the launch of its new 50-inch blade diameter Direct Drive Ventilation Fan, a high-performance, energy-efficient solution developed to meet the evolving needs of modern poultry housing.
Designed with a strong focus on engineering excellence, durability, and total cost of ownership, this new fan represents a significant step forward for poultry producers and integrators looking to upgrade ventilation systems, reduce maintenance challenges, and achieve meaningful long-term energy savings.
Engineered for Performance & Reliability
At the heart of this innovation is a high-grade composite plastic Polypropylene (PP) body, engineered for long service life in harsh poultry house environments where humidity, dust, and corrosive gases often shorten equipment lifespan. Unlike traditional metal housings that are prone to corrosion and fatigue, the polypropylene based composite plastic construction ensures structural integrity, chemical resistance, and consistent airflow performance over many years.
The fan is powered by a 1.5 HP heat-dissipating induction motor, specifically selected to deliver high efficiency with excellent thermal management. The finned motor body improves heat dissipation, resulting in lower operating temperatures, improved motor life, and reduced electrical losses—a critical advantage in continuous-duty ventilation applications.
High Air Delivery with Lower Energy Consumption
The 50-inch Direct Drive Fan delivers an impressive 24,000 CFM (approximately 40,000 cubic meters per hour) under ideal operating conditions, ensuring rapid air exchange and stable house environments essential for bird health, performance, and uniformity.
Thanks to its direct-drive design and optimized aerodynamics, the fan is estimated to deliver up to 20% energy savings compared to conventional belt-driven ventilation systems. The elimination of belts not only reduces power losses but also removes one of the most common causes of maintenance downtime in poultry houses.
The fan is supplied with a robust butterfly shutter system, ensuring efficient airflow control, minimal backdraft when the fan is switched off, and improved static pressure performance.
Designed for a 15-Year Service Life
With an expected operational life of up to 15 years, the new Direct Drive Fan has been designed as a true long-term asset rather than a short-term replacement product. Its rugged construction, fewer moving parts, and optimized motor design significantly reduce wear and tear, resulting in:
Lower routine maintenance costs
Reduced breakdown risk
Higher uptime across production cycles
For poultry farmers and integrators, this translates into predictable performance and peace of mind over the entire lifecycle of the equipment.
Fast Payback, Strong Value Proposition
Energy efficiency combined with reduced maintenance makes this fan a compelling investment. Based on typical usage patterns in commercial poultry houses, the fan is expected to pay back its cost in less than three years, purely through energy savings and lower maintenance expenses.
This makes the product especially attractive for:
New turnkey poultry projects
Retrofit or replacement of ageing ventilation systems
Integrators focused on long-term operating cost reduction
Producers aiming to improve environmental control without increasing power bills
Make in India, Built for Indian Conditions
Aligned with the Make in India vision promoted by the Government of India and Hon’ble Prime Minister Mr. Narendra Modi, this fan has been indigenously designed, developed, and manufactured in India by Dhumal Industries.
By manufacturing locally, the company ensures:
Faster availability of equipment
Ready access to spare parts
Products engineered specifically for Indian climatic and operating conditions
All spare parts for the fan are readily available through Dhumal Industries’ branch network, authorized dealers, and online spares platform, ensuring long-term serviceability and customer confidence.
The fan is backed by Dhumal Industries’ strong after-sales support system and comes with a 1-year warranty program, reinforcing the company’s commitment to reliability and customer satisfaction.
Leadership Driven by Engineering Excellence
Dhumal Industries is led by Mr. Anil Dhumal and Mr. Akshay Dhumal, both engineers and technocrats who bring deep technical expertise and hands-on involvement to the company’s product development initiatives.
Unlike conventional manufacturing organizations, the leadership at Dhumal Industries takes direct personal interest in engineering design, material selection, testing protocols, and field feedback. This approach ensures that every product introduced by the company is not only technically sound but also practical, field-proven, and aligned with the real-world challenges faced by poultry farmers and integrators.
Setting a New Benchmark in Poultry Ventilation
With the launch of the 50-inch Direct Drive Fan, Dhumal Industries reinforces its position as a technology-driven Indian manufacturer capable of delivering global-standard solutions for the poultry industry.
By combining energy efficiency, long service life, low maintenance, strong service support, and rapid ROI, the new fan sets a new benchmark for ventilation solutions in Indian poultry housing.
As poultry producers continue to focus on efficiency, sustainability, and profitability, Dhumal Industries’ latest innovation offers a future-ready solution designed to perform—year after year.
Sources: Business Standard, BusinessToday, The Wire, Outlook Business, GTRI, Crisil Ratings, CareEdge Ratings, PPAC, NECC, APEDA, DAHD, Ministry of Commerce 
Affordable animal-based sources like eggs and poultry are increasingly recognized as essential to closing this protein gap and ensuring national nutrition security. Despite the potential for adequacy, studies show that up to 84% of Indian vegetarian diets are protein-deficient. Eggs are among the most cost-effective sources of high-quality protein available in India. Animal protein in eggs and chicken contains all nine essential amino acids in the right proportions, making them superior to plant-based proteins for muscle building and repair. For millions, adding affordable and accessible sources like eggs and poultry is a necessary strategy for national nutrition security.
Karan Singh
Strong families are built at the dining table, and a stronger India begins with adequate protein.
